{"id":16503,"date":"2022-03-10T15:37:27","date_gmt":"2022-03-10T20:37:27","guid":{"rendered":"https:\/\/staging2.uhuragroup.com\/?p=16503"},"modified":"2024-11-01T03:46:09","modified_gmt":"2024-11-01T03:46:09","slug":"vender-en-redes-sociales-o-en-e-commerce","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/vender-en-redes-sociales-o-en-e-commerce\/","title":{"rendered":"\u00bfVender en redes sociales o en e-commerce?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16503\" class=\"elementor elementor-16503\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6773ad48 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"6773ad48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34294203 jltma-glass-effect-no\" data-id=\"34294203\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4da72e67 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4da72e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son canales que impulsan muchos negocios, sin embargo, algunas veces no representan un medio confiable y seguro para que el cliente realice su compra. \u00bfSon buenas o malas? Aqu\u00ed te contamos 6 diferencias entre vender solo en \u00e9stas o elegir una <\/span><b>ecommerce<\/b><span style=\"font-weight: 400;\"> como la plataforma principal.<\/span><\/p><h2><b>Vender en redes sociales o en e-commerce<\/b><\/h2><p><b>Redes Sociales<\/b><\/p><ul><li><span style=\"font-weight: 400;\">Son espacios que \u201calquilas\u201d, finalmente le pertenecen a las compa\u00f1\u00edas due\u00f1as de \u00e9stos.<\/span><\/li><li><span style=\"font-weight: 400;\">Ayudan a conectar con personas que tienen un inter\u00e9s relacionado con tu producto.<\/span><\/li><li><span style=\"font-weight: 400;\">Se construye comunidad.<\/span><\/li><li><span style=\"font-weight: 400;\">Ofrecen acceso a algunas estad\u00edsticas, principalmente, relacionadas con la interacci\u00f3n y el contenido.<\/span><\/li><li><span style=\"font-weight: 400;\">Suele atraerse ventas por medio de recomendaciones entre usuarios.<\/span><\/li><li><span style=\"font-weight: 400;\">Se pueden tener muchos seguidores, pero pocas ventas.<\/span><\/li><\/ul><p><b>Ecommerce<\/b><\/p><ul><li><span style=\"font-weight: 400;\">Es de tu propiedad, compras un espacio en Internet.<\/span><\/li><li><span style=\"font-weight: 400;\">Se pueden atraer m\u00e1s clientes, generar visitas diarias y realizar conversiones.<\/span><\/li><li><span style=\"font-weight: 400;\">Es m\u00e1s sencillo conocer de d\u00f3nde vienen los usuarios, qu\u00e9 hacen en tu sitio, cu\u00e1les productos despiertan m\u00e1s inter\u00e9s, entre otras m\u00e9tricas clave para mejorar la conversi\u00f3n.<\/span><\/li><li><span style=\"font-weight: 400;\">Las ventas se producen, principalmente, como resultado de una b\u00fasqueda de usuarios que consumen el tipo de producto que ofreces o que ya tiene un inter\u00e9s en \u00e9stos.<\/span><\/li><li><span style=\"font-weight: 400;\">Con pocas visitas se pueden cerrar muchas ventas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Si lo que buscas es generar m\u00e1s conversiones, una ecommerce es la opci\u00f3n ideal, ya que tu negocio tiene mayores posibilidades de lograr un alcance global, vender todos los d\u00edas 24\/7, ofrece ventajas en crecimiento, hay m\u00e1s oportunidades de venta, dise\u00f1o de productos acordes al cliente, m\u00e9tricas para el entendimiento del mercado y del comportamiento de tus usuarios.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto no significa que debas decirle no a las redes sociales, ya que teniendo un ecommerce bien estructurado y optimizado, estos podr\u00edan hacer un buen d\u00fao para lograr mayor tr\u00e1fico.<\/span><\/p><h3><b>\u00bfC\u00f3mo ayudan las redes sociales a promocionar un ecommerce?<\/b><\/h3><p>Aunque los canales sociales no deber\u00edan ser el \u00fanico medio para vender, s\u00ed son una pieza clave que ayudan a llevar tr\u00e1fico a los <b>sitios de comercio electr\u00f3nico<\/b>, y tambi\u00e9n funcionan para:<\/p><ul><li aria-level=\"1\">Crear conexi\u00f3n con tus clientes o potenciales clientes.<\/li><li aria-level=\"1\">Construir una comunidad que se vuelva fan de tus productos.<\/li><li aria-level=\"1\">Divulgar tu contenido, que puede ser clave para generar m\u00e1s credibilidad.<\/li><li aria-level=\"1\">Atraer nuevos clientes.<\/li><li aria-level=\"1\">Generar mayor confianza.<\/li><\/ul><p>Seleccionar las redes sociales adecuadas tambi\u00e9n es un punto importante, ya que no en todas podr\u00e1s encontrar el perfil del cliente que necesitas, por eso no podemos caer en la tentaci\u00f3n de querer estar en todas partes.<\/p><p>Recuerda que elegir las redes sociales como tu \u00fanico canal de venta no es recomendable, si te quedas solo all\u00ed, corres un riesgo debido a que pertenecen a unas compa\u00f1\u00edas en espec\u00edfico, que si por alg\u00fan motivo presentan fallas por ende se detiene tu negocio, o si se cierran o te inhabilitan tus cuentas, tambi\u00e9n estar\u00edas perdiendo informaci\u00f3n muy valiosa.<\/p><p><b>Fuentes consultadas:<\/b><\/p><p>Shopify<\/p><p>Inboundcycle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a2273 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c7a2273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s buscando la mejor alternativa para optimizar tu ecommerce o crear uno para tu marca?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c049a2 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"8c049a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uhurablog.com\/testsite01\/contacto\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1CONT\u00c1CTANOS AQU\u00cd!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las redes sociales son canales que impulsan muchos negocios, sin embargo, algunas veces no representan un medio confiable y seguro para que el cliente realice su compra. \u00bfSon buenas o malas? Aqu\u00ed te contamos 6 diferencias entre vender solo en \u00e9stas o elegir una ecommerce como la plataforma principal. Vender en redes sociales o en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=16503"}],"version-history":[{"count":15,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16503\/revisions"}],"predecessor-version":[{"id":20090,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16503\/revisions\/20090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21143"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=16503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=16503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=16503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}