{"id":16576,"date":"2022-03-25T10:11:54","date_gmt":"2022-03-25T15:11:54","guid":{"rendered":"https:\/\/staging2.uhuragroup.com\/?p=16576"},"modified":"2024-11-01T03:36:24","modified_gmt":"2024-11-01T03:36:24","slug":"como-calcular-el-ltv-y-cac-en-tu-estrategia-de-venta-online","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/como-calcular-el-ltv-y-cac-en-tu-estrategia-de-venta-online\/","title":{"rendered":"\u00bfC\u00f3mo calcular el LTV y CAC en tu estrategia de venta online?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16576\" class=\"elementor elementor-16576\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3489067e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"3489067e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed8171f jltma-glass-effect-no\" data-id=\"ed8171f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51b734b3 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"51b734b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Calcular el LTV y el CAC<\/b><span style=\"font-weight: 400;\"> permite tomar acciones para que los <\/span><b>negocios en l\u00ednea<\/b><span style=\"font-weight: 400;\"> sean \u00f3ptimos en el tiempo, \u00e9stas son m\u00e9tricas que tienen una relaci\u00f3n directa y que ponen en evidencia q<\/span><b>u\u00e9 tan rentable es una estrategia de ventas en e-commerce.<\/b><\/p><p><span style=\"font-weight: 400;\">Ir a ciegas en la implementaci\u00f3n de un <\/span><b><i>e-commerce<\/i><\/b><span style=\"font-weight: 400;\"> es uno de los errores m\u00e1s comunes de quienes por primera vez deciden <\/span><b>vender <\/b><b><i>online<\/i><\/b><b>, <\/b><span style=\"font-weight: 400;\">por ello es relevante tener presente las m\u00e9tricas que muestran si un <\/span><b>negocio <\/b><b><i>onlin<\/i><\/b><b>e<\/b><span style=\"font-weight: 400;\"> est\u00e1 siendo rentable o no. Dos de las m\u00e1s importantes que determinan si la estrategia es correcta, son el <\/span><b><i>Customer Lifetime Value <\/i><\/b><span style=\"font-weight: 400;\">(<\/span><b>Valor de vida del cliente<\/b><span style=\"font-weight: 400;\">) y el <\/span><b><i>Customer Acquisition Cost<\/i><\/b><span style=\"font-weight: 400;\"> (<\/span><b>Costo de adquisici\u00f3n de cliente<\/b><span style=\"font-weight: 400;\">), m\u00e9tricas que se relacionan entre s\u00ed y que son necesarias mantener en el radar.<\/span><\/p><h2><b>\u00bfPor qu\u00e9 es importante la relaci\u00f3n entre el LTV y el CAC?<\/b><\/h2><p><span style=\"font-weight: 400;\">El <\/span><b>LTV<\/b><span style=\"font-weight: 400;\"> da a conocer qu\u00e9 ingresos o ganancia representa un cliente durante su tiempo de vida o relaci\u00f3n que tiene con una marca, es decir, indica qu\u00e9 dinero obtiene un negocio durante el tiempo que sus clientes compran productos o servicios; por su parte, el <\/span><b>CAC<\/b><span style=\"font-weight: 400;\">, permite saber si la cantidad de inversi\u00f3n que est\u00e1 haciendo una empresa para adquirir nuevos clientes le genera rentabilidad.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfY c\u00f3mo se relacionan? A todos los negocios les interesa saber si lo que invirtieron en la adquisici\u00f3n de clientes genera resultados efectivos, para ello es necesario analizar el valor que esos nuevos consumidores de su marca le aportan durante su ciclo de vida. El resultado correcto ser\u00eda que el <\/span><b>LTV siempre sea mayor al CAC.<\/b><\/p><h3><b>\u00bfCu\u00e1l es la f\u00f3rmula para calcular el LTV y el CAC?<\/b>\u00a0<\/h3><p><span style=\"font-weight: 400;\">Para calcular el LTV es primordial basarse en el valor promedio de compras y el \u00edndice promedio de la frecuencia de compras, con \u00e9stas m\u00e9tricas podr\u00e1s calcular inicialmente el valor del cliente.<\/span><\/p><p><span style=\"font-weight: 400;\">Luego, es importante conocer el promedio de los a\u00f1os en los que el cliente contin\u00faa comprando los productos o servicios del negocio, as\u00ed se conocer\u00e1 su vida \u00fatil. Y finalmente, se toma el valor del cliente calculado inicialmente y se multiplica por la vida \u00fatil promedio de \u00e9ste.<\/span><\/p><p><span style=\"font-weight: 400;\">En el caso del<\/span><b> CAC<\/b><span style=\"font-weight: 400;\">, se debe dividir el total de las inversiones realizadas para adquirir clientes entre el total de clientes adquiridos. Es clave tener en cuenta todos los gastos relacionados con la adquisici\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Todo negocio busca la rentabilidad y los comercios electr\u00f3nicos no son la excepci\u00f3n, por lo cual hacer seguimiento a estas m\u00e9tricas es fundamental si se quiere potenciar las estrategias.<\/span><\/p><p><b>Fuentes:<\/b><\/p><p><span style=\"font-weight: 400;\">Rockcontent<\/span><\/p><p><span style=\"font-weight: 400;\">Revistaempresarial<\/span><\/p><p><span style=\"font-weight: 400;\">HubSpot<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eca477 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0eca477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s buscando la mejor alternativa para optimizar tu ecommerce o crear uno para tu marca?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1944060 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1944060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uhurablog.com\/testsite01\/contacto\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1CONT\u00c1CTANOS AQU\u00cd!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calcular el LTV y el CAC permite tomar acciones para que los negocios en l\u00ednea sean \u00f3ptimos en el tiempo, \u00e9stas son m\u00e9tricas que tienen una relaci\u00f3n directa y que ponen en evidencia qu\u00e9 tan rentable es una estrategia de ventas en e-commerce. Ir a ciegas en la implementaci\u00f3n de un e-commerce es uno de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=16576"}],"version-history":[{"count":15,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16576\/revisions"}],"predecessor-version":[{"id":20084,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16576\/revisions\/20084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21134"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=16576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=16576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=16576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}