{"id":16625,"date":"2022-04-28T13:15:33","date_gmt":"2022-04-28T18:15:33","guid":{"rendered":"https:\/\/staging2.uhuragroup.com\/?p=16625"},"modified":"2026-03-12T21:37:07","modified_gmt":"2026-03-12T21:37:07","slug":"como-ha-sido-el-crecimiento-del-ecommerce-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/como-ha-sido-el-crecimiento-del-ecommerce-en-latinoamerica\/","title":{"rendered":"\u00bfC\u00f3mo ha sido el crecimiento del eCommerce en Latinoam\u00e9rica?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16625\" class=\"elementor elementor-16625\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb7521 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5cb7521\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a4197 jltma-glass-effect-no\" data-id=\"19a4197\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e128e2 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e128e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Latinoam\u00e9rica<\/b><span style=\"font-weight: 400;\"> es una regi\u00f3n que se destaca por su evoluci\u00f3n acelerada en lo que a <strong>eCommerce<\/strong> respecta: se estima que en la regi\u00f3n hay m\u00e1s de <\/span><b>300 millones de compradores digitales. <\/b><span style=\"font-weight: 400;\">Descubre m\u00e1s del crecimiento del comercio electr\u00f3nico en Latam.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd675ae elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"dd675ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52ff30a jltma-glass-effect-no\" data-id=\"52ff30a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fee2911 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"fee2911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a6cd66e e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"a6cd66e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e079ce jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2e079ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El crecimiento del comercio electr\u00f3nico en Latinoam\u00e9rica fue atribuido, en su gran mayor\u00eda, a la situaci\u00f3n que gener\u00f3 el Covid-19, influyendo en el comportamiento de compra de clientes de diferentes industrias. Tan solo en el <\/span><b>2020<\/b><span style=\"font-weight: 400;\">, se vivi\u00f3 un crecimiento del <\/span><b>36,7% de ventas en ecommerce de retail.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Aunque no se puede negar que esto \u201coblig\u00f3\u201d de cierta manera a due\u00f1os de empresas y a consumidores a trasladarse a los escenarios digitales, tambi\u00e9n cabe anotar que desde antes muchos pa\u00edses de la regi\u00f3n ya ven\u00edan presentando un incremento en eCommerce.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tal es el caso de Colombia que seg\u00fan la C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE), entre el 2016 y 2019, ya se estaba viviendo un <strong>aumento de las compras en l\u00ednea;<\/strong> el \u00faltimo a\u00f1o antes de la pandemia, cerr\u00f3 con un total de <\/span><b>21, 8 billones de pesos en ventas <\/b><span style=\"font-weight: 400;\">Online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e70d7c e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"4e70d7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ddb1a jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"74ddb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">eCommerce en LATAM, \u00bfqu\u00e9 ocurri\u00f3 entre 2020 y 2024?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-050699d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"050699d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-595ae85 jltma-glass-effect-no\" data-id=\"595ae85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4586f7e elementor-widget-tablet__width-initial jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4586f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <strong>2020<\/strong> fue el a\u00f1o de los r\u00e9cords en muchos pa\u00edses latinoamericanos. La industria del e-commerce increment\u00f3 en toda la regi\u00f3n, logrando as\u00ed resultados muy positivos a nivel general. Euromonitor International reporta que el <\/span><b>comercio electr\u00f3nico en 2020 creci\u00f3 66%<\/b><span style=\"font-weight: 400;\"> comparado con el a\u00f1o 2019, logrando alcanzar hasta <\/span><b>US$66.765 millones en ventas.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27cbc7c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"27cbc7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f2d24 jltma-glass-effect-no\" data-id=\"b6f2d24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd8626f jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bd8626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crecimiento del eCommerce por pa\u00edses en 2020<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-89fd431 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"89fd431\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7deb88b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7deb88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table style=\"height: 614px;\" width=\"232\"><tbody><tr><td colspan=\"2\"><p><strong>CRECIMIENTO EN PA\u00cdSES DE <\/strong><\/p><p><strong>AM\u00c9RICA LATINA<\/strong><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Per\u00fa<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">86,7%\u00a0<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Guatemala<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">82,1%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">M\u00e9xico<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">75,7%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Brasil<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">60,9%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Colombia<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">53,1%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Chile<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">45,6%<\/span><\/p><\/td><\/tr><tr><td><p><span style=\"font-weight: 400;\">Argentina<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">39%<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f604846 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"f604846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46927cf jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"46927cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De acuerdo a este reporte, desde el 2015 se est\u00e1 presentando una tasa de crecimiento de 29,6% anual en Latinoam\u00e9rica.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Otra cifra que se destaca en cuanto a la regi\u00f3n, es el crecimiento de ventas en ecommerce de retail que, seg\u00fan se\u00f1ala una compa\u00f1\u00eda de Marketing Digital, increment\u00f3 en 36,7%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2b79b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"c2b79b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5b6c85 jltma-glass-effect-no\" data-id=\"f5b6c85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09ba8e jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e09ba8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crecimiento del ecommerce en Latinoam\u00e9rica en el a\u00f1o 2021<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a441586 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"a441586\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7ab408 jltma-glass-effect-no\" data-id=\"a7ab408\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f2e9e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"21f2e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En el 2021, si bien el mundo volvi\u00f3 un poco a la antigua normalidad, los comportamientos de compra adoptados en el a\u00f1o anterior, se mantuvieron vigentes en muchos pa\u00edses de Am\u00e9rica Latina.\u00a0 <strong>Colombia<\/strong>, por ejemplo, para el <strong>tercer trimestre de 2021 logr\u00f3\u00a0 ventas en l\u00ednea de COP 9,9 billones, un aumento del 31,7% comparado con el a\u00f1o 2020<\/strong> (CCCE).<\/span><\/p><p><span style=\"font-weight: 400;\">Fuentes citadas como America\u2019s Market Intelligence, ubican a Latinoam\u00e9rica como una de las regiones con mejores resultados en el mundo durante el 2021, con <strong>crecimientos de hasta el 30% en diferentes pa\u00edses de la regi\u00f3n.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">As\u00ed mismo, la plataforma PayU considera que la regi\u00f3n latinoamericana tiene gran proyecci\u00f3n de crecimiento; las estad\u00edsticas de la pasarela de pago muestran que en el 2021 se registraron aproximadamente <strong>300 millones de transacciones en comercio electr\u00f3nico<\/strong>. De igual manera, indica que Brasil, M\u00e9xico y Argentina, representan las tres primeras econom\u00edas en el mercado de eCommerce.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por su parte, Statista ubic\u00f3 a <strong>Brasil, M\u00e9xico, Colombia y Argentina<\/strong>, como los pa\u00edses con mayor cuota de mercado del comercio electr\u00f3nico en el 2021:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Brasil\u00a0 \u00a0 \u00a0 \u00a0 \u00a029,9%<\/span><\/li><li><span style=\"font-weight: 400;\">M\u00e9xico\u00a0 \u00a0 \u00a0 29,33%<\/span><\/li><li><span style=\"font-weight: 400;\">Colombia\u00a0 6,93%<\/span><\/li><li><span style=\"font-weight: 400;\">Argentina\u00a0 6,88%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36434ea elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"36434ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6e52c3 jltma-glass-effect-no\" data-id=\"d6e52c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2321f9d jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2321f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo le fue al comercio electr\u00f3nico entre 2022 y 2024?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1407d56 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"1407d56\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f9384 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2f9384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Luego del boom que produjo la pandemia entre 2020 y 2021, el comercio electr\u00f3nico present\u00f3 una leve desaceleraci\u00f3n en el 2022 . El regreso a la \u201cnormalidad\u201d trajo consigo nuevos retos y cambios en el comportamiento de los consumidores.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Para el cierre del 2023, el <strong>n\u00famero de compradores en l\u00ednea<\/strong> se registr\u00f3 en <\/span><span style=\"font-weight: 400;\"><strong>165 millones aproximadamente<\/strong>. Durante este a\u00f1o, Brasil y M\u00e9xico siguieron liderando las ventas online en la regi\u00f3n con <strong>ingresos estimados<\/strong> de<\/span><a href=\"https:\/\/es.statista.com\/estadisticas\/1075464\/america-latina-e-commerce-ventas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong> 27.550 millones y\u00a0 24.820 millones<\/strong> de d\u00f3lares estadounidenses respectivamente.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">En el 2024, <\/span><span style=\"font-weight: 400;\">el comercio electr\u00f3nico en Latinoam\u00e9rica enfrent\u00f3 un nuevo desaf\u00edo: la <\/span><strong><a href=\"https:\/\/forbes.co\/2025\/01\/10\/tecnologia\/plataformas-asiaticas-tuvieron-mas-de-285-millones-de-visitas-en-latam\" target=\"_blank\" rel=\"noopener\">consolidaci\u00f3n de plataformas asi\u00e1ticas<\/a><\/strong><span style=\"font-weight: 400;\">. Estas obtuvieron m\u00e1s de 285 millones de visitas en el mes de noviembre, convirti\u00e9ndose as\u00ed en fuertes competidores para los ecommerce locales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pese a ello, se estima que el <strong>crecimiento del comercio electr\u00f3nico en LATAM <\/strong><\/span><a href=\"https:\/\/forbes.co\/2025\/01\/10\/tecnologia\/plataformas-asiaticas-tuvieron-mas-de-285-millones-de-visitas-en-latam\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fue del 11% en 2024<\/span><\/a>, con un promedio de m\u00e1s de 319 mil millones de d\u00f3lares estadounidenses generados por las ventas minoristas en l\u00ednea.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c649d8d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c649d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado para ti:<a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/tendencias-ecommerce-vender-online\/\" target=\"_blank\" rel=\"noopener\"> 6 Tendencias en ecommerce: \u00bfc\u00f3mo vender mejor en 2026?\u00a0<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748cb68 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"748cb68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c773433 jltma-glass-effect-no\" data-id=\"c773433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75b3ff8 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"75b3ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">eCommerce en 2025, \u00bfc\u00f3mo va la regi\u00f3n?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-74227a1 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"74227a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-023a959 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"023a959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan datos de<\/span><a href=\"https:\/\/www.statista.com\/topics\/2453\/e-commerce-in-latin-america\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Statista <\/span><\/a><span style=\"font-weight: 400;\">\u00a0Brasil y M\u00e9xico representan cada uno m\u00e1s del 25 % del mercado latinoamericano de comercio electr\u00f3nico, lo cual los convierte en l\u00edderes en la regi\u00f3n.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Como dato interesante, en pa\u00edses como Colombia, Chile, Argentina y M\u00e9xico, una de las plataformas que m\u00e1s ha ganado dominio es Temu. Un desaf\u00edo que cada vez se hace m\u00e1s presente en la regi\u00f3n.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7bf5db elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"c7bf5db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7d29c1 jltma-glass-effect-no\" data-id=\"b7d29c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d849f35 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d849f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proyecciones de crecimiento del ecommerce en Am\u00e9rica Latina<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-74aa19e e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"74aa19e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ec264 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"08ec264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Todas las proyecciones apuntan a que el comercio electr\u00f3nico en Latinoam\u00e9rica seguir\u00e1 en aumento. Los resultados que se han visto en cada pa\u00eds, permiten estimar que la regi\u00f3n mantendr\u00e1 su crecimiento de participaci\u00f3n en el mercado del ecommerce, con<strong> ventas en el comercio electr\u00f3nico minoristas de<\/strong><\/span><span style=\"font-weight: 400;\"><strong> m\u00e1s de 200.000 millones de d\u00f3lares estadounidenses en 2029<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">Y aunque pa\u00edses como Brasil lideran las cifras, tambi\u00e9n se espera que otras econom\u00edas logren seguir repuntando. As\u00ed prev\u00e9 Statista el porcentaje de crecimiento en ventas minoristas online:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06fbd41 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"06fbd41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5e206 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3f5e206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/es.statista.com\/grafico\/22835\/boom-del-e-commerce-en-latinoamerica\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2022\/04\/boom-ecommerce-latam-768x768.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-21873\" alt=\"Boom ecocmmerce latam crecimiento Statista\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2022\/04\/boom-ecommerce-latam-768x768.jpeg 768w, https:\/\/uhurablog.com\/wp-content\/uploads\/2022\/04\/boom-ecommerce-latam-300x300.jpeg 300w, https:\/\/uhurablog.com\/wp-content\/uploads\/2022\/04\/boom-ecommerce-latam-1024x1024.jpeg 1024w, https:\/\/uhurablog.com\/wp-content\/uploads\/2022\/04\/boom-ecommerce-latam-150x150.jpeg 150w, https:\/\/uhurablog.com\/wp-content\/uploads\/2022\/04\/boom-ecommerce-latam.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b18fb jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a0b18fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado para ti: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/ecommerce-en-colombia-comportamiento-y-resultados-2023\/\" target=\"_blank\" rel=\"noopener\">eCommerce en Colombia: Comportamiento y resultados.<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659ab41 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"659ab41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4415124 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4415124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo que muchos han llamado el \u201cboom del ecommerce\u201d en Latinoam\u00e9rica, al parecer, lleg\u00f3 para quedarse. Diferentes fuentes coinciden en que la pandemia marc\u00f3 un antes y un despu\u00e9s en la historia del comercio electr\u00f3nico, y aunque hoy d\u00eda la omnicanalidad es un factor relevante, los negocios en l\u00ednea siguen contando con grandes oportunidades, muchas personas han elegido seguir comprando online y cada d\u00eda aumentan los usuarios de Internet que ven en las compras en l\u00ednea una mejor opci\u00f3n.<\/span><\/p><p>En este contexto, es clave contar con canales de ventas \u00f3ptimos, es decir, <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/ecommerce-alto-rendimiento\/\" target=\"_blank\" rel=\"noopener\">ecommerce de alto rendimiento.<\/a>\u00a0 Para ello,\u00a0 en Uhura Group hemos desarrollado soluciones para comercio electr\u00f3nico que ayudan a elevar el perfomance\u00a0 y lograr resultados de gran impacto.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51f1474 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"51f1474\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f187363 jltma-glass-effect-no\" data-id=\"f187363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49da87d jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49da87d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00a1Mejora el performance de tu eCommerce!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8719a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d8719a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hagamos equipo para optimizar tu canal de venta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aacaef elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5aacaef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Latinoam\u00e9rica es una regi\u00f3n que se destaca por su evoluci\u00f3n acelerada en lo que a eCommerce respecta: se estima que en la regi\u00f3n hay m\u00e1s de 300 millones de compradores digitales. Descubre m\u00e1s del crecimiento del comercio electr\u00f3nico en Latam.\u00a0 El crecimiento del comercio electr\u00f3nico en Latinoam\u00e9rica fue atribuido, en su gran mayor\u00eda, a la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=16625"}],"version-history":[{"count":55,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16625\/revisions"}],"predecessor-version":[{"id":24293,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16625\/revisions\/24293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21131"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=16625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=16625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=16625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}