{"id":16743,"date":"2022-05-18T19:22:45","date_gmt":"2022-05-19T00:22:45","guid":{"rendered":"https:\/\/staging2.uhuragroup.com\/?p=16743"},"modified":"2024-11-01T03:41:02","modified_gmt":"2024-11-01T03:41:02","slug":"hot-sale-2022-recomendaciones-para-impulsar-las-ventas-en-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/hot-sale-2022-recomendaciones-para-impulsar-las-ventas-en-tu-ecommerce\/","title":{"rendered":"Hot Sale 2022: recomendaciones para impulsar las ventas en tu eCommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16743\" class=\"elementor elementor-16743\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16244db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"16244db6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51fd8b71 jltma-glass-effect-no\" data-id=\"51fd8b71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11beeeed jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"11beeeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se acerca una de las temporadas m\u00e1s prometedoras para los comercios electr\u00f3nicos en Latinoam\u00e9rica: Hot Sale. Son muchas las marcas que se han estado preparando con anticipaci\u00f3n para ganar ventaja en esta edici\u00f3n y lograr superar sus metas en ventas. En esta ocasi\u00f3n, te compartimos algunas recomendaciones que no debes pasar por alto, hasta el \u00faltimo momento cerci\u00f3rate de estar al d\u00eda con estos puntos.<\/span><\/p><p><span style=\"font-weight: 400;\">En pa\u00edses de Latinoam\u00e9rica, como Argentina y M\u00e9xico, son muchos los comercios electr\u00f3nicos que participar\u00e1n del <\/span><b>Hot Sale 2022<\/b><span style=\"font-weight: 400;\">. Los usuarios est\u00e1n a la expectativa de encontrar ofertas y descuentos online bastante atractivos, pero adem\u00e1s de ello, esperan que la experiencia que vivan al entrar a las p\u00e1ginas de los eCommerce sea de calidad, que los procesos de compra se desarrollen sin inconvenientes y encontrar soporte en el momento que lo necesiten.2<\/span><\/p><p><span style=\"font-weight: 400;\">Si bien, desde hace semanas atr\u00e1s se ha estado promocionando el evento, y muchas marcas ya han puesto en marcha estrategias que atraer\u00e1n visitas, no est\u00e1 de m\u00e1s fijarse hasta \u00faltimo momento de tener todo en orden para que estas fechas de Hot Sale sean un \u00e9xito.\u00a0<\/span><\/p><h2><b>Recomendaciones para la temporada de Hot Sale<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Antes y durante el evento, aseg\u00farate de comunicar tu propuesta de valor de forma clara y respondiendo a la demanda actual de tus usuarios. Estas horas ser\u00e1n claves para seducir a los fans de las compras online.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algunos usuarios inician sus\u00a0 b\u00fasquedas varias semanas antes de los eventos, por ende, las decisiones de compra se planifican con anticipaci\u00f3n;\u00a0 es recomendable recurrir a acciones integrales de difusi\u00f3n que incluyan video, Search y Display, as\u00ed se puede conseguir que m\u00e1s personas est\u00e9n al tanto de los eventos promocionales.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aprovecha la temporada de descuentos para fortalecer la relaci\u00f3n con actuales clientes y crear nuevos v\u00ednculos.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suma canales de ventas que se integren con tu eCommerce para realizar mayor difusi\u00f3n de tus ofertas y descuentos.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantente atento al estado de tu tienda online, para ello es recomendable realizar una revisi\u00f3n previa al inicio del evento y contar con un equipo que brinde soporte en caso que se presente alg\u00fan problema con tu p\u00e1gina de ecommerce.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza im\u00e1genes optimizadas para dar a conocer tus productos de una forma llamativa y clara.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farate de brindar una excelente atenci\u00f3n al cliente y responder\u00a0 de manera oportuna sus dudas durante los d\u00edas de promoci\u00f3n.\u00a0\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recuerda actualizar tu stock en el eCommerce, que est\u00e9s seguro de la cantidad disponible de cada producto.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No olvides prestar atenci\u00f3n a la log\u00edstica de env\u00edo y ser siempre transparente con los usuarios respecto a los tiempos de entrega.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementa estrategias de descuento u ofertas diferenciadoras, para que los usuarios sientan que no est\u00e1s ofreciendo m\u00e1s de lo mismo.<\/span><\/li><\/ul><p><strong>Fuentes:<\/strong><\/p><p><span style=\"font-weight: 400;\">thinkwithgoogle.com<\/span><\/p><p><span style=\"font-weight: 400;\">Tienda Nube<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0876c07 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0876c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s buscando la mejor alternativa para optimizar tu ecommerce o crear uno para tu marca?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180f939 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"180f939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uhurablog.com\/testsite01\/contacto\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1CONT\u00c1CTANOS AQU\u00cd!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Se acerca una de las temporadas m\u00e1s prometedoras para los comercios electr\u00f3nicos en Latinoam\u00e9rica: Hot Sale. Son muchas las marcas que se han estado preparando con anticipaci\u00f3n para ganar ventaja en esta edici\u00f3n y lograr superar sus metas en ventas. En esta ocasi\u00f3n, te compartimos algunas recomendaciones que no debes pasar por alto, hasta el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-16743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=16743"}],"version-history":[{"count":18,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16743\/revisions"}],"predecessor-version":[{"id":20063,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16743\/revisions\/20063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21135"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=16743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=16743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=16743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}