{"id":16934,"date":"2022-08-12T10:22:07","date_gmt":"2022-08-12T15:22:07","guid":{"rendered":"https:\/\/staging2.uhuragroup.com\/?p=16934"},"modified":"2024-08-22T19:06:54","modified_gmt":"2024-08-22T19:06:54","slug":"hot-fashion-mexico-2022-un-impulso-para-la-industria-de-moda-y-belleza","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/hot-fashion-mexico-2022-un-impulso-para-la-industria-de-moda-y-belleza\/","title":{"rendered":"Hot Fashion M\u00e9xico 2022, un impulso para la industria de moda y belleza"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16934\" class=\"elementor elementor-16934\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-746f4796 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"746f4796\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c8b40cf jltma-glass-effect-no\" data-id=\"4c8b40cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8617f5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7a8617f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La Asociaci\u00f3n Mexicana de Venta Online (AMVO) lidera la <strong>campa\u00f1a de ventas m\u00e1s importante para la industria de la moda,<\/strong> accesorios, belleza y cuidado personal en el pa\u00eds.<\/span><\/p><p><span style=\"font-weight: 400;\">Este a\u00f1o llega a su tercera edici\u00f3n en la cual diferentes compa\u00f1\u00edas brindar\u00e1n a los clientes incre\u00edbles descuentos y promociones en exclusiva de sus productos y\/o servicios.<\/span><\/p><p><span style=\"font-weight: 400;\">En su tercer a\u00f1o, Hot Fashion M\u00e9xico se realizar\u00e1 del<\/span><b> 1<\/b><b><i>5 de agosto desde las 00:00 hrs. hasta las 23:59 hrs. del 22 de agosto de 2022<\/i><\/b><span style=\"font-weight: 400;\">. Este evento de eCommerce ha tomado fuerza y hoy d\u00eda se cataloga como uno de los m\u00e1s significativos para la categor\u00eda de moda que de igual manera ha evidenciado un crecimiento a nivel de ventas online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Seg\u00fan un estudio publicado por la AMVO, 6 de cada 10 compradores por Internet han adquirido art\u00edculos de esta industria durante los \u00faltimos 12 meses. En cuanto a la frecuencia de compra, 7 de cada 10 usuarios declaran que realizaron compras de moda en los \u00faltimos 2 meses.<\/span><\/p><p><span style=\"font-weight: 400;\">Entre las principales razones que destacan los mexicanos para realizar sus compras de art\u00edculos de moda en l\u00ednea, se encuentran:<\/span><\/p><h2><b>Lo que logr\u00f3 Hot Fashion en el 2021\u00a0\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Hot Fashion M\u00e9xico se viene realizando desde el a\u00f1o 2019. Desde entonces, la campa\u00f1a ha impulsado compras en ecommerce, logrando ventas superiores a <\/span><b>2,738 millones de pesos.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Respecto a la edici\u00f3n del 2021, 9 de cada 10 compradores adquirieron alg\u00fan producto de Moda, mientras que la mitad compraron alg\u00fan producto de Belleza y Cuidado personal. En la misma, se destac\u00f3 el segmento \u201cRopa\u201d como el elemento m\u00e1s comprado seguido de calzado y accesorios.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">El total de ventas generado el a\u00f1o pasado, fue de <\/span><b>$2,054 millones de pesos, <\/b><span style=\"font-weight: 400;\">adem\u00e1s, se reportaron m\u00e1s de <\/span><b>286 mil nuevos compradores<\/b><span style=\"font-weight: 400;\"> y 1.4 millones de unidades vendidas.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Uno de los resultados m\u00e1s destacados es la satisfacci\u00f3n por parte de los compradores (9 de cada 10), quienes sintieron que las ofertas y descuentos aprovechados en Hot Fashion cumplieron o superaron sus expectativas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por otro lado, los cinco sitios m\u00e1s visitados en los d\u00edas que se realiz\u00f3 el evento fueron: Mercadolibre, Amazon, Shein, Walmart, Coppel.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h3><b>\u00bfPor qu\u00e9 participar en Hot Fashion M\u00e9xico 2022?<\/b><\/h3><p><span style=\"font-weight: 400;\">El conocimiento de la marca Hot Fashion sigue aumentando, actualmente, 5 de cada 10 internautas declaran conocerla. De ellos, 6 de cada 10 afirman que van a realizar compras.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De acuerdo con la AMVO, el perfil m\u00e1s interesado en adquirir productos de moda, lujo, belleza y cuidado personal, est\u00e1 entre las edades de 25 a 44 a\u00f1os, provenientes del Centro del pa\u00eds.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h3><strong>Algunos de los beneficios que las marcan pueden obtener al participar en Hot Fashion son:<\/strong><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reclutar nuevos clientes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mejorar el awareness.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumentar la tasa de conversi\u00f3n.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incrementar ventas durante el evento.<\/span><\/li><\/ul><p>\u00a0<span style=\"font-style: inherit; background-color: rgba(238, 209, 255, 0); color: var(--ast-global-color-8);\">Recuerda que participar en este tipo de campa\u00f1as requiere que tu canal de ventas est\u00e9 100% optimizado, ya que atraer\u00e1 tr\u00e1fico hacia este y lo que esperan los usuarios es vivir una excelente experiencia de compra.<\/span><\/p><p><span style=\"font-style: inherit; background-color: rgba(238, 209, 255, 0); color: var(--ast-global-color-8);\">\u00a0<\/span><\/p><p style=\"text-align: center;\"><strong>En Uhura Group somos especialistas en eCommerce y podemos ayudarte a optimizarlo para que en los 8 d\u00edas del Hot Fashion en M\u00e9xico, tus clientes obtengan informaci\u00f3n de valor, im\u00e1genes atractivas, rutas claras y directas para encontrar los mejores productos. <\/strong><\/p><h4>\u00bfEst\u00e1s buscando la mejor alternativa para optimizar tu ecommerce o crear uno para tu marca?<\/h4><div><p style=\"font-size: 16px; font-style: normal; font-weight: 400;\">\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d9350f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"1d9350f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd36f9e jltma-glass-effect-no\" data-id=\"cd36f9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81c0e48 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"81c0e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uhurablog.com\/testsite01\/contacto\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00a1CONT\u00c1CTANOS AQU\u00cd!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab4002 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"2ab4002\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7edb8ff jltma-glass-effect-no\" data-id=\"7edb8ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2b002b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b2b002b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; font-weight: bold;\">Fuentes:<\/span><\/p><div><p style=\"font-size: 16px; font-style: normal; font-weight: 400;\"><a href=\"https:\/\/www.amvo.org.mx\/\" target=\"_blank\" rel=\"noopener\">amvo.org.mx<\/a><\/p><p style=\"font-size: 16px; font-style: normal; font-weight: 400;\"><a href=\"https:\/\/www.hotfashion.mx\/\" target=\"_blank\" rel=\"noopener\">hotfashion.mx<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Mexicana de Venta Online (AMVO) lidera la campa\u00f1a de ventas m\u00e1s importante para la industria de la moda, accesorios, belleza y cuidado personal en el pa\u00eds. Este a\u00f1o llega a su tercera edici\u00f3n en la cual diferentes compa\u00f1\u00edas brindar\u00e1n a los clientes incre\u00edbles descuentos y promociones en exclusiva de sus productos y\/o servicios. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[],"class_list":["post-16934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=16934"}],"version-history":[{"count":24,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16934\/revisions"}],"predecessor-version":[{"id":20014,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/16934\/revisions\/20014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/18020"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=16934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=16934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=16934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}