{"id":17177,"date":"2023-04-04T08:40:56","date_gmt":"2023-04-04T13:40:56","guid":{"rendered":"https:\/\/staging2.uhuragroup.com\/?p=17177"},"modified":"2025-07-22T16:42:16","modified_gmt":"2025-07-22T16:42:16","slug":"cuales-son-las-tendencias-en-ecommerce-para-el-2023","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/cuales-son-las-tendencias-en-ecommerce-para-el-2023\/","title":{"rendered":"\u00bfCu\u00e1les son las tendencias en eCommerce para el 2023?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17177\" class=\"elementor elementor-17177\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0446de elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"a0446de\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64917d1 jltma-glass-effect-no\" data-id=\"64917d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdd76f9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fdd76f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los <\/span><b>eCommerce<\/b><span style=\"font-weight: 400;\"> han estado, en los \u00faltimos a\u00f1os, en una constante evoluci\u00f3n. En el 2023 se espera que las <\/span><b>ventas en l\u00ednea<\/b><span style=\"font-weight: 400;\"> superen los 6,5 billones de d\u00f3lares a nivel mundial, representando un incremento considerable con respecto a\u00a0 los <\/span><a href=\"https:\/\/es.statista.com\/temas\/9072\/comercio-electronico-en-el-mundo\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4,2 billones de d\u00f3lares del 2020<\/span><\/a><span style=\"font-weight: 400;\">. Y, alrededor del <\/span><a href=\"https:\/\/www.cnbc.com\/2023\/03\/24\/millennials-online-shopping-over-stores.html?utm_source=Triggermail&amp;utm_medium=email&amp;utm_campaign=Retail%20Daily%203.27.23&amp;utm_term=eMarketer%20Retail%20Active%20List\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">73% de los millennials<\/span><\/a><span style=\"font-weight: 400;\"> entre los 25 y 40 a\u00f1os, dicen que seguir\u00e1n invirtiendo su dinero en el <\/span><b>comercio electr\u00f3nico<\/b><span style=\"font-weight: 400;\"> durante este a\u00f1o.<\/span><\/p><p><span style=\"font-weight: 400;\">Estar actualizado en tendencias es importante para lograr el <\/span><b>posicionamiento de tu canal de ventas<\/b><span style=\"font-weight: 400;\">, sigue leyendo y descubre qu\u00e9 trae el 2023 en temas de <\/span><b>eCommerce y pr\u00e1cticas de dise\u00f1o.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04561b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"04561b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3e9787 jltma-glass-effect-no\" data-id=\"c3e9787\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa07870 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"aa07870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e958db elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5e958db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-615e4d0 jltma-glass-effect-no\" data-id=\"615e4d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f56916 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8f56916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Aumentar las ventas en tu eCommerce,<\/b><span style=\"font-weight: 400;\"> es quiz\u00e1s una de las metas m\u00e1s importantes para este 2023. Si quieres hacerlo posible, es necesario tener tu <\/span><b>tienda en l\u00ednea <\/b><span style=\"font-weight: 400;\">actualizada\u00a0 y ofrecer una experiencia de usuario de alta calidad.<\/span><\/p><p><span style=\"font-weight: 400;\">Cada a\u00f1o los comportamientos de los consumidores se van transformando y con ello surgen nuevas pr\u00e1cticas que los<\/span><b> comercios electr\u00f3nicos <\/b><span style=\"font-weight: 400;\">deben adoptar si quieren estar a la vanguardia y cumplir con las nuevas exigencias de los clientes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Aqu\u00ed te contamos cu\u00e1les son las tendencias y las mejores pr\u00e1cticas en dise\u00f1o a las que debes estar muy atento durante los pr\u00f3ximos meses del a\u00f1o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b4c9a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"00b4c9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-189cb92 jltma-glass-effect-no\" data-id=\"189cb92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32dc67a jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32dc67a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 tendencias de eCommerce en 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4926c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"6a4926c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2938214 jltma-glass-effect-no\" data-id=\"2938214\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d79a35a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d79a35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si tu comercio electr\u00f3nico es el principal <\/span><b>canal de ventas de tu negocio<\/b><span style=\"font-weight: 400;\">, este a\u00f1o adem\u00e1s de quedarte con todo aquello que result\u00f3 exitoso, tambi\u00e9n debes perderle el miedo a optimizarlo. Los usuarios hoy en d\u00eda est\u00e1n m\u00e1s informados y conocen cu\u00e1les son las nuevas pr\u00e1cticas que ayudan a tener una mejor <\/span><b>experiencia de compra<\/b><span style=\"font-weight: 400;\">. \u00a1Sorpr\u00e9ndelos! Implementa estas <\/span><b>4 tendencias de eCommerce<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d097bdc elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"d097bdc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-509cf27 jltma-glass-effect-no\" data-id=\"509cf27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66361d9 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"66361d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. PERSONALIZACI\u00d3N Y EXPERIENCIA DE USUARIO:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd16e70 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"cd16e70\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e032e49 jltma-glass-effect-no\" data-id=\"e032e49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62090c4 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"62090c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las experiencias de <\/span><b>compras personalizadas<\/b><span style=\"font-weight: 400;\"> y fluidas ser\u00e1n todo un \u00e9xito para tu<\/span><b> eCommerce<\/b><span style=\"font-weight: 400;\">, es necesario que le brindes a tus usuarios informaci\u00f3n relevante y que les permita tomar decisiones informadas.<\/span><\/p><p><b><\/b><span style=\"font-weight: 400;\">Invirtiendo en<\/span><b> inteligencia artificial<\/b><span style=\"font-weight: 400;\"> puedes lograr recopilar datos, ofrecer recomendaciones y sugerencias relevantes. Te recomendamos darle un vistazo a estas dos herramientas que te pueden ayudar:<\/span><\/p><p><b><\/b><a href=\"https:\/\/www.tableau.com\/trial\/tableau-software?utm_campaign_id=2017049&amp;utm_campaign=Prospecting-CORE-ALL-ALL-ALL-ALL&amp;utm_medium=Paid+Search&amp;utm_source=Google+Search&amp;utm_language=EN&amp;utm_country=RoLAC&amp;kw=tableau&amp;adgroup=CTX-Brand-Priority-Tableau+Software--EN-E&amp;adused=598716217871&amp;matchtype=e&amp;placement=&amp;cq_cmp=10650431207&amp;cq_net=g&amp;cq_plac=&amp;gclid=Cj0KCQjww4-hBhCtARIsAC9gR3bJOg-z48AyXLgUWgH8tVLsJvbJY3kaL2dcyTjYokTnYQBh402vd_caAsFqEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tableau<\/span><\/a><span style=\"font-weight: 400;\">: sirve para analizar la cesta de compra (<\/span><b>Market Basket Analysis<\/b><span style=\"font-weight: 400;\">). Esta plataforma permite correlacionar el comportamiento de los usuarios. Por ejemplo, <\/span><span style=\"font-weight: 400;\">\u00a0si la mayor\u00eda de los clientes compran el producto A, junto con el producto B, entonces\u00a0 otro cliente potencial que compre el producto A tambi\u00e9n querr\u00e1 comprar el producto B.\u00a0 Esta data recopilada ayuda a generar estrategias para el aumento de tus ventas.<\/span><\/p><p><b><\/b><a href=\"https:\/\/landbot.io\/es\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Landbot:<\/span><\/a><span style=\"font-weight: 400;\"> Es una herramienta de <\/span><b>chatbot<\/b><span style=\"font-weight: 400;\"> que entiende el lenguaje natural del usuario para ofrecer un servicio m\u00e1s personalizado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae10cb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"ae10cb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-911e1bc jltma-glass-effect-no\" data-id=\"911e1bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7569b09 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7569b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. EL V\u00cdDEO Y LA REALIDAD AUMENTADA, FORMATOS EN TENDENCIA:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-697da59 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"697da59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6d65b0 jltma-glass-effect-no\" data-id=\"b6d65b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f67fa62 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f67fa62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El v\u00eddeo combinado con la <\/span><b>realidad aumentada<\/b><span style=\"font-weight: 400;\"> se est\u00e1 convirtiendo en una herramienta del <\/span><b>marketing para convertir m\u00e1s <\/b><span style=\"font-weight: 400;\">y retener al cliente dentro del sitio web. Los usuarios quieren una experiencia de <\/span><b>compra en l\u00ednea<\/b><span style=\"font-weight: 400;\"> m\u00e1s din\u00e1mica y visual, que les permita experimentar los productos de una manera realista antes de comprarlo, aumentando as\u00ed su confianza.<\/span><\/p><p><span style=\"font-weight: 400;\">Un gran ejemplo y un pionero hace m\u00e1s de 4 a\u00f1os para esta tendencia es la marca de <\/span><b>muebles Ikea,<\/b><span style=\"font-weight: 400;\"> que para mejorar la incertidumbre de<\/span><b> compra en su eCommerce<\/b><span style=\"font-weight: 400;\">, implement\u00f3 una app de realidad aumentada que le permite a sus usuarios darse cuenta de c\u00f3mo se ver\u00eda el mobiliario en sus espacios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad2de97 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"ad2de97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a33c97 jltma-glass-effect-no\" data-id=\"4a33c97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c52b96 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7c52b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. COMPRAS M\u00d3VILES:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-653d865 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"653d865\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0627b7 jltma-glass-effect-no\" data-id=\"e0627b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f7d483 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6f7d483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Desde hace mucho, los consumidores prefieren usar sus <\/span><b>dispositivos m\u00f3viles<\/b><span style=\"font-weight: 400;\"> para realizar <\/span><b>compras en l\u00ednea<\/b><span style=\"font-weight: 400;\">, se espera que este comportamiento crezca y represente m\u00e1s del 70% de las <\/span><b>ventas en l\u00ednea en 2023<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por eso, es fundamental <\/span><b>optimizar tu eCommerce<\/b><span style=\"font-weight: 400;\"> con respecto a <\/span><b>dise\u00f1o responsive<\/b><span style=\"font-weight: 400;\">, dar una experiencia de usuario fluida y que el tiempo de carga sea r\u00e1pido.<\/span><\/p><p><span style=\"font-weight: 400;\">Puedes utilizar una herramienta como <\/span><a href=\"http:\/\/mobiletest.me\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moviletest<\/span><\/a> <span style=\"font-weight: 400;\">para mirar c\u00f3mo se ver\u00e1 tu eCommerce en diferentes dispositivos m\u00f3viles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce92995 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"ce92995\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9387b86 jltma-glass-effect-no\" data-id=\"9387b86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f12f12e jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f12f12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. COMERCIO SOCIAL:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d028f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"9d028f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-079ce57 jltma-glass-effect-no\" data-id=\"079ce57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51bf53d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"51bf53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esta pr\u00e1ctica se volver\u00e1 m\u00e1s popular en el 2023. Ser\u00e1 un h\u00e1bito <\/span><b>comprar desde las redes sociales<\/b><span style=\"font-weight: 400;\">, lo que significa que tu eCommerce debe estar actualizado y enlazado con tus RRSS.<\/span><\/p><p><span style=\"font-weight: 400;\">Al poner en pr\u00e1ctica el comercial social, debes asumir el reto de integrar las RRSS a tu estrategia de ventas, por ello es importante conocer c\u00f3mo<\/span><span style=\"font-weight: 400;\"> implementar las redes sociales a tu estrategia de marketing digital<\/span><span style=\"font-weight: 400;\">. Debes alinearlas a tu meta, definir claramente cu\u00e1l es el p\u00fablico objetivo y las RRSS adecuadas para este, establecer un plan de acci\u00f3n, revisar el presupuesto y hacer seguimiento a las m\u00e9tricas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3340339 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"3340339\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ba79c jltma-glass-effect-no\" data-id=\"82ba79c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c0c35c jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c0c35c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1les son las mejores pr\u00e1cticas en dise\u00f1o de eCommerce en 2023?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd74005 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"cd74005\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca431b2 jltma-glass-effect-no\" data-id=\"ca431b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6345de0 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6345de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si quieres unirte a las <\/span><b>nuevas tendencias<\/b><span style=\"font-weight: 400;\"> y obtener resultados exitosos, tambi\u00e9n es importante que prestes atenci\u00f3n a lo que est\u00e1 pasando a nivel de <\/span><b>dise\u00f1o<\/b><span style=\"font-weight: 400;\">, aqu\u00ed te compartimos algunas recomendaciones:\u00a0<\/span><\/p><p><span style=\"color: #832756;\"><b>1. DISE\u00d1O SENCILLO:<\/b><\/span><\/p><p><span style=\"font-weight: 400;\">En el <\/span><b>dise\u00f1o web<\/b><span style=\"font-weight: 400;\"> y sobre todo en <\/span><b>eCommerce<\/b><span style=\"font-weight: 400;\"> es importante entender que menos es m\u00e1s. Poder tener una <\/span><b>navegaci\u00f3n intuitiva, clara y sencilla<\/b><span style=\"font-weight: 400;\"> har\u00e1 que desde el dise\u00f1o logres convertir y llegar a las ventas que deseas en tu canal digital.<\/span><\/p><p><span style=\"font-weight: 400;\">Aqu\u00ed te compartimos unos tips que puedes aplicar para mejorar el dise\u00f1o de tu web:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza la <\/span><a href=\"https:\/\/salagocreative.com\/jerarquia-visual-en-diseno\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">jerarqu\u00eda visual <\/span><\/a><span style=\"font-weight: 400;\">en tu eCommerce priorizando la informaci\u00f3n que sea m\u00e1s relevante para el consumidor y as\u00ed conducirlo de manera natural al resultado deseado: \u00a1vender!.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los CTAs claros y en el lugar correcto son fundamentales para indicarle al usuario qu\u00e9 hacer. Por ejemplo: Reg\u00edstrate, comprar ahora, agregar al carrito, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No ofrezcas demasiadas opciones en el men\u00fa, trata de simplificar estas secciones para que sea f\u00e1cil de entender de qu\u00e9 trata tu eCommerce.<\/span><\/li><\/ul><p><span style=\"color: #832756;\"><b>2. IM\u00c1GENES Y VIDEOS DE ALTA CALIDAD:<\/b><\/span><\/p><p><span style=\"font-weight: 400;\">Muestra tus productos de la mejor manera, para ofrecer mayores detalles al cliente y diferentes \u00e1ngulos del art\u00edculo que quiere comprar.<\/span><\/p><p><span style=\"font-weight: 400;\">Una marca como<\/span><a href=\"https:\/\/www.adidas.co\/tenis-brevard\/HQ1701.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Adidas<\/span><\/a><span style=\"font-weight: 400;\">, es experta en ofrecer a sus clientes de comercio electr\u00f3nico i<\/span><b>m\u00e1genes de alta calidad<\/b><span style=\"font-weight: 400;\"> donde pueden ver al detalle las prendas que van a comprar.<\/span><\/p><p><span style=\"color: #832756;\"><b>3. VELOCIDAD DE CARGA:<\/b><\/span><\/p><p><span style=\"font-weight: 400;\">Esto parece l\u00f3gico, sin embargo, ahora el 47% de los usuarios esperan que una p\u00e1gina cargue en 2 segundos o menos. La velocidad de carga favorece al m\u00e1ximo tu posicionamiento SEO, mejora la conversi\u00f3n y retenci\u00f3n del cliente en el eCommerce.<\/span><\/p><p><span style=\"font-weight: 400;\">Es importante que optimices las im\u00e1genes y otros elementos gr\u00e1ficos para tener una carga m\u00e1s r\u00e1pida y mejorar la experiencia del usuario.<\/span><\/p><p><span style=\"font-weight: 400;\">Puedes hacerlo a trav\u00e9s de plugins como LiteSpeed Cach\u00e9 para WordPress, que ayudan a integrar minificaci\u00f3n de HTML y la optimizaci\u00f3n de im\u00e1genes.<\/span><\/p><p><span style=\"color: #832756;\"><b>4. LIVE SHOPING:<\/b><\/span><\/p><p><span style=\"font-weight: 400;\">Las <\/span><b>ventas en vivo<\/b><span style=\"font-weight: 400;\"> ahora est\u00e1n tomando mucha fuerza y se trata de realizar transmisiones en tiempo real para vender desde tu <\/span><b>p\u00e1gina web<\/b><span style=\"font-weight: 400;\">. Esta modalidad ayuda a <\/span><b>generar engagement,<\/b><span style=\"font-weight: 400;\"> conocer m\u00e1s a tu cliente y <\/span><b>mejorar la conversi\u00f3n.<\/b><\/p><p><span style=\"font-weight: 400;\">Una investigaci\u00f3n realizada por <\/span><a href=\"https:\/\/blog.hubspot.es\/sales\/que-es-live-shopping\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> indica que existe una posibilidad de que el 64% de las personas compren despu\u00e9s de ver el Live.<\/span><\/p><p><span style=\"font-weight: 400;\">Si te animas a entrar al mundo del Live Shopping, estas 3 plataformas te pueden servir.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/taytahub.com\/live-shopping\/?utm_id=Live+Shopping&amp;utm_term=live%20shopping&amp;utm_campaign=Live+Shopping+Colombia&amp;utm_source=google+ads&amp;utm_medium=CPC&amp;hsa_acc=6938498358&amp;hsa_cam=15861486646&amp;hsa_grp=129998758697&amp;hsa_ad=574639169920&amp;hsa_src=g&amp;hsa_tgt=kwd-4014336231&amp;hsa_kw=live%20shopping&amp;hsa_mt=e&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjww4-hBhCtARIsAC9gR3aiPoBwH0CSjO2VmPypXL2YozOh5ZVg2Y7CAyTkRNOOF36VUSMQ-MoaAs8KEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TaytaHub<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/restream.io\/live-shopping?title=sell_with_live_product_videos&amp;sub=restream_is_a_perfect_live_stream_platform_for_Ecommerce&amp;&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Search_NB_LiveShopping_Generic_Tier7_Desk_v2_R&amp;utm_campaignid=19821707484&amp;utm_adgroup=Ecommerce_Video&amp;utm_adgroupid=147903942158&amp;utm_content=651408429754&amp;utm_term=ecommerce%20video&amp;utm_matchtype=p&amp;utm_device=c&amp;utm_adposition=&amp;gclid=Cj0KCQjww4-hBhCtARIsAC9gR3bVXN4Q6fweni09jo8WPcScOykBMp613uyVcpL1y4-j9Gw73c95eZsaAsBnEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Restream<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/onlive.site\/es?utm_term=videos%20para%20ecommerce&amp;utm_campaign=CO+-+Live+Streaming&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6845121649&amp;hsa_cam=17787381108&amp;hsa_grp=142059802274&amp;hsa_ad=611194378987&amp;hsa_src=g&amp;hsa_tgt=kwd-457743962867&amp;hsa_kw=videos%20para%20ecommerce&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjww4-hBhCtARIsAC9gR3Zg1DZF58kpN_li-5m8b7Wi33psbqTScKBJDXFeq-3RZzQCO63bCu4aAraiEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OnliveSite<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0fafef elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"c0fafef\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93dc666 jltma-glass-effect-no\" data-id=\"93dc666\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c1221 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82c1221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recuerda que todo en tu eCommerce es importante y debes prestarle la misma atenci\u00f3n, al estar actualizados en tendencias hay mayor probabilidad de alinearse a las necesidades actuales y as\u00ed convertir tu comercio electr\u00f3nico en un canal de ventas exitoso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c825d38 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"c825d38\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-396788d jltma-glass-effect-no\" data-id=\"396788d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b0bff jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e4b0bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres lograr que tu eCommerce est\u00e9 optimizado?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63e3f96 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"63e3f96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b51b6b jltma-glass-effect-no\" data-id=\"3b51b6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bbbbe jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"21bbbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0En Uhura Group nos encargamos de llevar tu eCommerce al siguiente nivel. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/contacto\/\" target=\"_blank\" rel=\"noopener\"><strong>Cont\u00e1ctanos.<\/strong><\/a><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los eCommerce han estado, en los \u00faltimos a\u00f1os, en una constante evoluci\u00f3n. En el 2023 se espera que las ventas en l\u00ednea superen los 6,5 billones de d\u00f3lares a nivel mundial, representando un incremento considerable con respecto a  los 4,2 billones de d\u00f3lares del 2020. Y, alrededor del 73% de los millennials entre los 25 y 40 a\u00f1os, dicen que seguir\u00e1n invirtiendo su dinero en el comercio electr\u00f3nico durante este a\u00f1o.<\/p>\n","protected":false},"author":3,"featured_media":21120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-17177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/17177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=17177"}],"version-history":[{"count":30,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/17177\/revisions"}],"predecessor-version":[{"id":22527,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/17177\/revisions\/22527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21120"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=17177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=17177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=17177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}