{"id":19332,"date":"2024-03-07T23:21:50","date_gmt":"2024-03-07T23:21:50","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=19332"},"modified":"2025-03-20T14:36:26","modified_gmt":"2025-03-20T14:36:26","slug":"top-5-de-tendencias-en-retail-2025","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/top-5-de-tendencias-en-retail-2025\/","title":{"rendered":"Top 5 de tendencias en Retail 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19332\" class=\"elementor elementor-19332\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7818ddb elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"7818ddb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a24428a jltma-glass-effect-no\" data-id=\"a24428a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0b4116 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0b4116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El 2025 es un a\u00f1o retador, pero con grandes oportunidades para que el mercado Retail contin\u00fae creciendo. Las marcas tendr\u00e1n el desaf\u00edo de ser m\u00e1s atractivas y sumarse a las tendencias del sector retail que incluyen temas como IA generativa, sostenibilidad y la\u00a0 hiperpersonalizaci\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Conoce nuestro Top 5 de tendencias en Retail de 2025.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c9296d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"8c9296d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e899b7a jltma-glass-effect-no\" data-id=\"e899b7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796fa2e elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"796fa2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4be5ec elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"b4be5ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fcae5f jltma-glass-effect-no\" data-id=\"4fcae5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-849f541 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"849f541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. IA generativa, la revoluci\u00f3n continua <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8a8e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"e8a8e7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b972bad jltma-glass-effect-no\" data-id=\"b972bad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1167bb5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1167bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las noticias y avances de la IA no se detendr\u00e1n en 2025. Si tu marca a\u00fan no ha tomado ventaja de todas las herramientas que ofrece, es momento de hacerlo.<\/span><\/p><p><span style=\"font-weight: 400;\">La inteligencia artificial generativa permite crear contenido personalizado, dise\u00f1ar experiencias de compra inmersivas y optimizar procesos internos. Algunas aplicaciones clave en el sector Retail incluyen:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asistentes virtuales avanzados:<\/b><span style=\"font-weight: 400;\"> Los chatbots y asistentes de voz ahora pueden responder preguntas complejas y ofrecer recomendaciones hiperpersonalizadas basadas en las preferencias del cliente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1o de productos:<\/b><span style=\"font-weight: 400;\"> La IA generativa permite a los retailers co-crear productos junto a sus clientes, analizando tendencias y dise\u00f1ando art\u00edculos \u00fanicos en tiempo real.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Marketing automatizado:<\/b><span style=\"font-weight: 400;\"> Generaci\u00f3n de copys, im\u00e1genes y videos adaptados a las audiencias objetivo, reduciendo costos y mejorando la relevancia del contenido.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-958b80f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"958b80f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48afb79 jltma-glass-effect-no\" data-id=\"48afb79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8542a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bb8542a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">La firma McKinsey, <strong>estim\u00f3 que la IA generativa aportar\u00eda entre 150.000 y <\/strong><\/span><\/i><strong><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/generative-ai-unlocking-the-future-of-fashion\" target=\"_blank\" rel=\"noopener\"><i>275 millones de d\u00f3lares<\/i><\/a><i> a los beneficios operativos de los sectores de la ropa, la moda y el lujo <\/i><\/strong><i>en los pr\u00f3ximos tres a cinco a\u00f1os, lo que pone de relieve su potencial para atender y mejorar la experiencia del cliente.<\/i><\/p><p><span style=\"font-weight: 400;\">Fuente: WGSN<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23bb388 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"23bb388\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a20c2f jltma-glass-effect-no\" data-id=\"6a20c2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021eca5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"021eca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px; font-weight: 400;\">Utilizar herramientas de IA puede generar un ahorro en tiempo y dinero, por ejemplo, para generar contenido en plataformas que tambi\u00e9n est\u00e1n integrando una mayor asistencia de IA en sus aplicaciones.<\/span><\/p><p><span style=\"font-weight: 400;\">Entrar a esta revoluci\u00f3n de la IA es necesario, pero sin dejar de ofrecer ese toque humano que motiva a la interacci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbc6aed elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"dbc6aed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c893da2 jltma-glass-effect-no\" data-id=\"c893da2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b04d0f0 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b04d0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.  Sostenibilidad: Un pilar central para consumidores m\u00e1s conscientes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5893c8c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5893c8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7c9531 jltma-glass-effect-no\" data-id=\"b7c9531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-282411f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"282411f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">La conciencia ambiental sigue siendo un factor crucial para los consumidores modernos. En 2025, la sostenibilidad ser\u00e1 un no negociable para los retailers. Las estrategias m\u00e1s destacadas incluyen:<\/p><ul data-spread=\"false\"><li><strong>Econom\u00eda circular:<\/strong> Tiendas que ofrecen servicios de reparaci\u00f3n, reventa y reciclaje de productos para extender su ciclo de vida.<\/li><li><strong>Envases sostenibles:<\/strong> Uso de materiales reciclables o biodegradables para reducir el impacto ambiental.<\/li><li><strong>Transparencia:<\/strong> Los consumidores demandan conocer el origen y el impacto de los productos que compran. Las marcas responder\u00e1n con cadenas de suministro m\u00e1s visibles y herramientas como c\u00f3digos QR que ofrecen informaci\u00f3n detallada.<\/li><\/ul><p><em><span style=\"font-weight: 400;\">Gigantes como Ikea, Levi&#8217;s y Zara ya han entrado en esta tendencia, al lanzar sus propias plataformas de reventa.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1262ea elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"d1262ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7442751 jltma-glass-effect-no\" data-id=\"7442751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8eb587 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a8eb587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. No m\u00e1s fronteras entre canales online\/offline\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2654810 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"2654810\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60f0b0d jltma-glass-effect-no\" data-id=\"60f0b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90ef50f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"90ef50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El viaje de un consumidor puede empezar en un entorno f\u00edsico, pero la transacci\u00f3n finalmente puede darse online. Llevamos a\u00f1os hablando de esto, pero todav\u00eda muchas marcas no han logrado eliminar las fronteras online\/offline para implementar una verdadera experiencia omnicancal.<\/span><\/p><p data-pm-slice=\"1 3 []\">Aunque el e-commerce sigue creciendo, las tiendas f\u00edsicas no desaparecer\u00e1n; en cambio, se transformar\u00e1n en centros de experiencia. Algunas pr\u00e1cticas en este \u00e1mbito incluyen:<\/p><ul data-spread=\"false\"><li><p><strong>Tiendas phygital:<\/strong> Una combinaci\u00f3n de lo f\u00edsico y lo digital para ofrecer experiencias inmersivas, como probadores virtuales o displays interactivos.<\/p><\/li><li><p><strong>Autoservicio y checkout automatizado:<\/strong> Tecnolog\u00edas que agilizan el proceso de compra y reducen la fricci\u00f3n.<\/p><\/li><li><p><strong>Espacios comunitarios:<\/strong> Las tiendas se convierten en lugares de reuni\u00f3n, eventos y aprendizaje, creando una conexi\u00f3n emocional con la marca.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa4753 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"ffa4753\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af27e5a jltma-glass-effect-no\" data-id=\"af27e5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b887c8b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b887c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En 2025, seguir\u00e1n siendo factores relevantes en el <\/span><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/digital-shelf-para-que-tus-productos-destaquen\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Digital Shelf<\/strong><\/span><\/a><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong> o estanter\u00eda digital<\/strong><\/span>, las fichas de productos, im\u00e1genes optimizadas, precios competitivos, contenido de valor para mostrar el uso de productos, recomendaciones y personalizaci\u00f3n, ayudar\u00e1n a los consumidores a tener una experiencia m\u00e1s real y cercana a un entorno f\u00edsico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80dad7a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"80dad7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02c8007 jltma-glass-effect-no\" data-id=\"02c8007\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29eb1ca jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"29eb1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">El <strong>56 % de los consumidores de todo el mundo afirma que desea una comunicaci\u00f3n fluida a trav\u00e9s de canales digitales y f\u00edsicos<\/strong>, y la posibilidad de pasar de uno a otro.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Fuente: TrendWatching <\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0902d03 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0902d03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca40d38 jltma-glass-effect-no\" data-id=\"ca40d38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a118884 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a118884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La integraci\u00f3n fluida de las experiencias online y offline ha sido una meta constante en la industria minorista, pero en 2025, este enfoque se transforma en un compromiso a\u00fan m\u00e1s tangible. Los minoristas est\u00e1n adoptando estrategias que van m\u00e1s all\u00e1 de simplemente tener presencia en ambos canales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d52a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"3d52a74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da60288 jltma-glass-effect-no\" data-id=\"da60288\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8bf985 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d8bf985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.  Comercio social en auge\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c0e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"53c0e83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7f3db jltma-glass-effect-no\" data-id=\"ad7f3db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8eaa7b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f8eaa7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En las redes sociales, los consumidores encuentran una mezcla de comercio electr\u00f3nico y entretenimiento. En 2025, plataformas como TikTok Shop e Instagram Shopping seguir\u00e1n transformando el panorama minorista. Las marcas pueden incluir pr\u00e1cticas como:\u00a0<\/span><\/p><ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p><strong>Integraci\u00f3n de cat\u00e1logos y compras:<\/strong> Las marcas pueden presentar productos directamente en las redes sociales, permitiendo a los consumidores comprar sin salir de la plataforma.<\/p><\/li><li><p><strong>Live shopping:<\/strong> Eventos de compra en vivo donde los influencers presentan productos, responden preguntas en tiempo real y generan un sentido de urgencia.<\/p><\/li><li><p><strong>Contenido generado por el usuario:<\/strong> Las rese\u00f1as, fotos y videos de consumidores se convierten en parte fundamental de la estrategia de marketing, fortaleciendo la confianza en la marca.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e000061 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"e000061\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fee4b41 jltma-glass-effect-no\" data-id=\"fee4b41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ebf4fa jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6ebf4fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si bien a\u00fan representa un desaf\u00edo ganarse la confianza para cerrar compras en canales sociales, las marcas pueden transmitir seguridad a sus consumidores y ofrecer beneficios adicionales para quienes compren por primera vez.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1bd010 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"d1bd010\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0f5bc1 jltma-glass-effect-no\" data-id=\"b0f5bc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab7694 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2ab7694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5.  Hiperpersonalizaci\u00f3n, clave para fidelizar clientes <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d73d0c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0d73d0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf664a0 jltma-glass-effect-no\" data-id=\"bf664a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08ff9c8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"08ff9c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">Los consumidores de 2025 esperan experiencias de compra que se sientan exclusivas y adaptadas a sus necesidades individuales. Esto ser\u00e1 posible gracias al uso avanzado de datos y tecnolog\u00edas como:<\/p><ul data-spread=\"false\"><li><p><strong>An\u00e1lisis predictivo:<\/strong> Anticipar las preferencias del cliente bas\u00e1ndose en su comportamiento de compra y actividades en redes sociales.<\/p><\/li><li><p><strong>Programas de fidelizaci\u00f3n personalizados:<\/strong> Ofrecer recompensas, descuentos y recomendaciones que reflejen los intereses espec\u00edficos de cada cliente.<\/p><\/li><li><p><strong>Tiendas inteligentes:<\/strong> Espacios f\u00edsicos que utilizan sensores y apps para adaptar la experiencia de compra en tiempo real.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c3ab9a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"6c3ab9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a733eb jltma-glass-effect-no\" data-id=\"3a733eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c249449 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c249449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">\u201c<\/span>El <strong>46%<\/strong> de los profesionales de marketing de todo el mundo planean <strong>utilizar IA para personalizar el contenido en los pr\u00f3ximos 12 meses<\/strong>, seg\u00fan una encuesta de octubre de 2024 de Ascend2.\u00bb<\/em><\/p><p><i><span style=\"font-weight: 400;\">Fuente: Forbes<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b5c210a e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"b5c210a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f513e9 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4f513e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"1000\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/top-cinco-tendencias-retail-2025.jpg\" class=\"attachment-full size-full wp-image-21966\" alt=\"Top 5 de tendencias en retail 2025\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/top-cinco-tendencias-retail-2025.jpg 1400w, https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/top-cinco-tendencias-retail-2025-300x214.jpg 300w, https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/top-cinco-tendencias-retail-2025-1024x731.jpg 1024w, https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/top-cinco-tendencias-retail-2025-768x549.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09b7ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"09b7ce0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f0d41a jltma-glass-effect-no\" data-id=\"5f0d41a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b518f23 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b518f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El panorama del Retail en 2025 est\u00e1 marcado por una serie de tendencias que est\u00e1n transformando radicalmente la forma en que las marcas interact\u00faan con sus clientes y c\u00f3mo los consumidores experimentan el proceso de compra.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc2b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"cbc2b9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c9d0b4 jltma-glass-effect-no\" data-id=\"5c9d0b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-154bc4f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"154bc4f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1edd03 jltma-glass-effect-no\" data-id=\"b1edd03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ce37a jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"72ce37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfBuscas adaptar tu marca y capitalizar estas tendencias para crecer en el entorno digital?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24dad3c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24dad3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a1Iniciemos juntos ese viaje de crecimiento!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ba69c elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"b1ba69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">HABLEMOS AHORA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cb0408 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"6cb0408\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdcfcab jltma-glass-effect-no\" data-id=\"cdcfcab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54f72ca jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"54f72ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>\u00a0<\/p><p><b>Fuentes:<\/b><\/p><p><span style=\"font-weight: 400;\">Forbes<\/span><\/p><p><span style=\"font-weight: 400;\">Mintel<\/span><\/p><p><span style=\"font-weight: 400;\">Insider Intelligence<\/span><\/p><p><span style=\"font-weight: 400;\">Think With Google<\/span><\/p><p><span style=\"font-weight: 400;\">WGSN<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El 2025 es un a\u00f1o retador, pero con grandes oportunidades para que el mercado Retail contin\u00fae creciendo. Las marcas tendr\u00e1n el desaf\u00edo de ser m\u00e1s atractivas y sumarse a las tendencias del sector retail que incluyen temas como IA generativa, sostenibilidad y la\u00a0 hiperpersonalizaci\u00f3n. Conoce nuestro Top 5 de tendencias en Retail de 2025. 1. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=19332"}],"version-history":[{"count":38,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19332\/revisions"}],"predecessor-version":[{"id":21970,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19332\/revisions\/21970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21173"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=19332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=19332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=19332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}