{"id":19486,"date":"2024-04-26T20:59:43","date_gmt":"2024-04-26T20:59:43","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=19486"},"modified":"2025-07-18T14:16:53","modified_gmt":"2025-07-18T14:16:53","slug":"mobile-first-buenas-practicas-para-mejorar-la-experiencia-en-ecommerce","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/mobile-first-buenas-practicas-para-mejorar-la-experiencia-en-ecommerce\/","title":{"rendered":"Mobile First: Buenas pr\u00e1cticas para mejorar la experiencia en ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19486\" class=\"elementor elementor-19486\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b36c082 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"b36c082\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eab619 jltma-glass-effect-no\" data-id=\"4eab619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-499a070 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"499a070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mobile First no es un t\u00e9rmino de moda. Es un requisito indispensable para contribuir a la buena experiencia del usuario en los dispositivos m\u00f3viles. Centrarse en este enfoque permitir\u00e1 estar alineados a la tendencia actual de las personas que priorizan el uso de m\u00f3viles. Y, adem\u00e1s, lograr\u00e1 mantener a los visitantes dentro de tu eCommerce, viviendo una experiencia optimizada y funcional.<\/span><\/p><p><span style=\"font-weight: 400;\">Conoce en este art\u00edculo las mejores pr\u00e1cticas de Mobile First en eCommerce para este a\u00f1o y dest\u00e1cate en el competitivo mundo del comercio electr\u00f3nico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-192eb0a elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"192eb0a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-810ac5b jltma-glass-effect-no\" data-id=\"810ac5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c8d4b9 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"9c8d4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2b5478 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"d2b5478\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-683ad84 jltma-glass-effect-no\" data-id=\"683ad84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b567042 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b567042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A enero de 2024<\/span><b>, 96.5% de los usuarios en el mundo<\/b><strong> accedieron a Internet a trav\u00e9s de un tel\u00e9fono celular <\/strong><i><span style=\"font-weight: 400;\">(Informe Data Reportal).<\/span><\/i><span style=\"font-weight: 400;\"> Esto indica la importancia de concebir, dise\u00f1ar y desarrollar cualquier plataforma digital <\/span><span style=\"font-weight: 400;\">centr\u00e1ndonos en la experiencia del usuario en dispositivos m\u00f3viles.<\/span><\/p><p><b>Mobile First,<\/b><span style=\"font-weight: 400;\"> en resumen, es una visi\u00f3n estrat\u00e9gica que implica que el dise\u00f1o, la navegaci\u00f3n y todas las funcionalidades de un sitio de comercio electr\u00f3nico est\u00e9n optimizados para todo tipo de dispositivo m\u00f3vil.<\/span><\/p><p><span style=\"font-weight: 400;\">Para este a\u00f1o, con una tendencia de uso de dispositivos m\u00f3viles en aumento y el incremento de <\/span><span style=\"font-weight: 400;\">la cantidad de tr\u00e1fico por m\u00f3viles, es esencial pensar en <\/span><b>Mobile First para potenciar la experiencia en tu eCommerce.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c459b elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"22c459b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff395a jltma-glass-effect-no\" data-id=\"5ff395a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14bc3a6 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14bc3a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>53.3% de los compradores en l\u00ednea, a nivel global, usaron un tel\u00e9fono m\u00f3vil para realizar al menos una compra cada semana.<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Fuente: Data Reportal Informe Global 2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db3ace9 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"db3ace9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-325290f jltma-glass-effect-no\" data-id=\"325290f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b8f2e8 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6b8f2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Buenas pr\u00e1cticas de Mobile First para optimizar la experiencia en eCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10a02c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"10a02c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-895991a jltma-glass-effect-no\" data-id=\"895991a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5b7b26 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5b7b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Muchas veces al hablar de <strong>Mobile First<\/strong> las personas lo asocian solo a que sea responsivo. Y aunque esto es un principio de este enfoque, no significa que sea todo. A continuaci\u00f3n, te compartimos esta y otras buenas pr\u00e1cticas del Mobile First que debes tener en cuenta al optimizar la experiencia en tu eCommerce:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e03918d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"e03918d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69c3c9c jltma-glass-effect-no\" data-id=\"69c3c9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56726e8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"56726e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b> Dise\u00f1o responsivo y adaptativo<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">El dise\u00f1o responsivo y adaptativo implica crear un sitio de comercio electr\u00f3nico que se ajuste autom\u00e1ticamente a diferentes tama\u00f1os de pantalla, garantizando una experiencia fluida y coherente en todos los dispositivos, ya sea un smartphone, una tableta o una computadora de escritorio.<\/span><\/p><p><span style=\"font-weight: 400;\">Es fundamental utilizar <strong>un dise\u00f1o adaptable que priorice la legibilidad, la navegaci\u00f3n intuitiva y la velocidad de carga<\/strong> en dispositivos m\u00f3viles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d48484 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0d48484\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c565393 jltma-glass-effect-no\" data-id=\"c565393\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d5f9d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"39d5f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li><b> Velocidad de carga optimizada<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">La velocidad de carga es un factor cr\u00edtico tanto para la experiencia del usuario como para el posicionamiento en los motores de b\u00fasqueda.<\/span><\/p><p><span style=\"font-weight: 400;\">Los usuarios m\u00f3viles son especialmente sensibles a los tiempos de carga prolongados, por lo que <strong>es imprescindible optimizar el rendimiento del ecommerce<\/strong>. Esto incluye la compresi\u00f3n de im\u00e1genes, el uso de t\u00e9cnicas de almacenamiento en cach\u00e9 y la minimizaci\u00f3n del c\u00f3digo CSS y JavaScript.<\/span><\/p><p><span style=\"font-weight: 400;\">Un sitio de comercio electr\u00f3nico que carga r\u00e1pidamente no solo mejora la satisfacci\u00f3n del usuario, sino que tambi\u00e9n reduce la tasa de rebote y aumenta las conversiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd30aa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"fd30aa9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-072758b jltma-glass-effect-no\" data-id=\"072758b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fdf6fb jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"8fdf6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/www.uhuragroup.com\/blog\/wp-content\/uploads\/2024\/04\/velocidad-carga-web-1024x672.webp\" class=\"attachment-large size-large wp-image-21167\" alt=\"pantalla de computador cargando web\" srcset=\"https:\/\/www.uhuragroup.com\/blog\/wp-content\/uploads\/2024\/04\/velocidad-carga-web-1024x672.webp 1024w, https:\/\/www.uhuragroup.com\/blog\/wp-content\/uploads\/2024\/04\/velocidad-carga-web-300x197.webp 300w, https:\/\/www.uhuragroup.com\/blog\/wp-content\/uploads\/2024\/04\/velocidad-carga-web-768x504.webp 768w, https:\/\/www.uhuragroup.com\/blog\/wp-content\/uploads\/2024\/04\/velocidad-carga-web.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-92e2ebb jltma-glass-effect-no\" data-id=\"92e2ebb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84370f6 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84370f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>\u00a0<\/p><p><b>En Mobile, una demora de carga de un segundo puede impactar hasta en un 20% en las tasas de conversi\u00f3n.<\/b><\/p><p><span style=\"font-weight: 400;\">Fuente: Think with Google<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-162c706 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"162c706\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f55d747 jltma-glass-effect-no\" data-id=\"f55d747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ed9db jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b4ed9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li><b> Navegaci\u00f3n intuitiva y simplificada<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">La navegaci\u00f3n en un sitio de comercio electr\u00f3nico debe ser intuitiva y f\u00e1cil de usar, especialmente en dispositivos m\u00f3viles donde el espacio es limitado. Es fundamental <strong>simplificar la estructura de men\u00fas y categor\u00edas, priorizando la accesibilidad y la usabilidad.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Se recomienda utilizar un men\u00fa desplegable o un men\u00fa hamburguesa para conservar el espacio en pantalla y facilitar la navegaci\u00f3n con el dedo en pantallas t\u00e1ctiles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0cc8ced elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0cc8ced\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efe572a jltma-glass-effect-no\" data-id=\"efe572a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2555217 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2555217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li><b> Contenido visualmente atractivo y optimizado<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">El contenido visual desempe\u00f1a un papel crucial en la experiencia del usuario en un sitio de comercio electr\u00f3nico. Es fundamental utilizar im\u00e1genes de alta calidad y optimizadas para dispositivos m\u00f3viles, evitando el uso de archivos pesados que puedan ralentizar la carga de la p\u00e1gina.<\/span><\/p><p><span style=\"font-weight: 400;\">Especialmente, cuando se trata de mostrar los productos, es clave que en los diferentes sitios de comercio electr\u00f3nico las im\u00e1genes de los productos cumplan con los est\u00e1ndares de <\/span><i><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/como-transformar-los-empaques-de-tus-productos-a-mobile-ready-hero-images\/\" target=\"_blank\" rel=\"noopener\">mobile ready hero images<\/a><\/span><\/strong>, <\/span><\/i><span style=\"font-weight: 400;\">de tal forma que se destaquen en el estante digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-612436e elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"612436e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07e55c8 jltma-glass-effect-no\" data-id=\"07e55c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-379dfac jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"379dfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"5\"><li><b> Optimizaci\u00f3n de formularios y procesos de pago<\/b><\/li><\/ol><p><span style=\"font-weight: 400;\">En los formularios de registro y los procesos de pago se pueden presentar fricciones en la experiencia del usuario dentro de un eCommerce. Es fundamental optimizar estos elementos para dispositivos m\u00f3viles, minimizando la cantidad de campos requeridos y facilitando la entrada de datos.<\/span><\/p><p><span style=\"font-weight: 400;\">La implementaci\u00f3n de opciones de pago m\u00f3vil, como Apple Pay o Google Pay, tambi\u00e9n puede agilizar el proceso de compra y mejorar la conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23da8c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d23da8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado para ti:<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/7-claves-del-diseno-ux-ui-para-un-ecommerce-exitoso\/\" target=\"_blank\" rel=\"noopener\">7 claves del dise\u00f1o UX|UI para un ecommerce exitoso.<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d43a59f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"d43a59f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-743a4ae jltma-glass-effect-no\" data-id=\"743a4ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0bfa7 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ab0bfa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ventajas de optimizar la experiencia Mobile en eCommerce\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5d813d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"d5d813d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60d97d3 jltma-glass-effect-no\" data-id=\"60d97d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c13e369 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c13e369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un n\u00famero cada vez mayor de usuarios acceden a Internet a trav\u00e9s de dispositivos m\u00f3viles, ignorar esta realidad puede ser fatal para cualquier negocio en l\u00ednea. La optimizaci\u00f3n para dispositivos m\u00f3viles adem\u00e1s de mejorar la experiencia del usuario, tambi\u00e9n trae otras ventajas que te contamos a continuaci\u00f3n:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aaddb3c elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"aaddb3c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3764bef jltma-glass-effect-no\" data-id=\"3764bef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf31ba5 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cf31ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span><b>Mejora la experiencia del usuario<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Al optimizar tu tienda en l\u00ednea con un enfoque \u00abMobile First\u00bb, garantizas una experiencia de navegaci\u00f3n fluida y satisfactoria para tus clientes, independientemente del dispositivo que utilicen. Esto se puede traducir en una mayor retenci\u00f3n de usuarios y tasas de conversi\u00f3n m\u00e1s altas.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aumenta la visibilidad en motores de b\u00fasqueda<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Los motores de b\u00fasqueda, como Google, valoran positivamente los sitios de comercio electr\u00f3nico que est\u00e1n optimizados para dispositivos m\u00f3viles. Al centrarte en una experiencia mobile en tu ecommerce, aumentas las posibilidades de mejorar tu posicionamiento org\u00e1nico y atraer m\u00e1s tr\u00e1fico cualificado a tu tienda en l\u00ednea.<\/span><\/p><ul><li aria-level=\"1\"><b>Incrementa las conversiones y el crecimiento del negocio<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Al ofrecer una experiencia de usuario excepcional en dispositivos m\u00f3viles, aumentan las probabilidades de que los visitantes realicen una compra. Adem\u00e1s, al mejorar la accesibilidad y la usabilidad de tu tienda online, fomentas la fidelizaci\u00f3n de clientes quienes estar\u00e1n satisfechos con la experiencia de compra y optar\u00e1n por volver.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5498a83 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5498a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado para ti: <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/soluciones-de-ecommerce-top-5-para-un-canal-de-venta-optimizado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Soluciones en ecommerce, top 5 para un canal de venta optimizado.<\/span><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5b1a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"e5b1a54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f13ff7b jltma-glass-effect-no\" data-id=\"f13ff7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ebce27 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ebce27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En la actualidad, pensar en <\/span><i><span style=\"font-weight: 400;\">mobile<\/span><\/i><span style=\"font-weight: 400;\"> ya no es una opci\u00f3n. Las proyecci\u00f3n de crecimiento del <\/span><i><span style=\"font-weight: 400;\">mobile-commerce<\/span><\/i><span style=\"font-weight: 400;\"> van en aumento y optimizar tus propiedades digitales para dispositivos m\u00f3viles te pondr\u00e1 un paso adelante de la competencia.<\/span><\/p><p><span style=\"font-weight: 400;\">En Latinoam\u00e9rica, de acuerdo con Statista, <\/span><b>se prev\u00e9 que las compras online hechas desde smartphones y tablets alcancen unos 100.000 millones de d\u00f3lares en 2025. <\/b><span style=\"font-weight: 400;\">As\u00ed que, es momento de priorizar <\/span><span style=\"font-weight: 400;\">el enfoque Mobile First y mejorar la <span style=\"text-decoration: underline;\">experiencia para tener un <strong><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/ecommerce-alto-rendimiento\/\" target=\"_blank\" rel=\"noopener\">ecommerce de alto rendimiento.\u00a0<\/a><\/strong><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52f0a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"b52f0a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5880fe jltma-glass-effect-no\" data-id=\"d5880fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d751d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"2d751d5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb0ee5e jltma-glass-effect-no\" data-id=\"eb0ee5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb711b jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1fb711b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfSabes si necesitas mejorar la experiencia en tu ecommerce?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37744d8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37744d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Recibe nuestra asesor\u00eda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13ea1e7 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"13ea1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">HABLEMOS AHORA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mobile First no es un t\u00e9rmino de moda. Es un requisito indispensable para contribuir a la buena experiencia del usuario en los dispositivos m\u00f3viles. Centrarse en este enfoque permitir\u00e1 estar alineados a la tendencia actual de las personas que priorizan el uso de m\u00f3viles. Y, adem\u00e1s, lograr\u00e1 mantener a los visitantes dentro de tu eCommerce, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=19486"}],"version-history":[{"count":37,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19486\/revisions"}],"predecessor-version":[{"id":22510,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19486\/revisions\/22510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21171"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=19486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=19486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=19486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}