{"id":19629,"date":"2024-05-14T20:37:29","date_gmt":"2024-05-14T20:37:29","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=19629"},"modified":"2026-03-13T16:14:34","modified_gmt":"2026-03-13T16:14:34","slug":"ecommerce-en-colombia-comportamiento-y-resultados-2023","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/ecommerce-en-colombia-comportamiento-y-resultados-2023\/","title":{"rendered":"ecommerce en Colombia: resultados claves en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19629\" class=\"elementor elementor-19629\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c48345 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"2c48345\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dfbf4f jltma-glass-effect-no\" data-id=\"0dfbf4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9766f57 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9766f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <strong>comercio electr\u00f3nico en Colombia<\/strong> sigue creciendo y sus resultados as\u00ed lo demuestran. Con<\/span><span style=\"font-weight: 400;\"><strong>\u00a0684,6 millones de transacciones de comercio electr\u00f3nico<\/strong> durante el\u00a0 2025, un <strong>crecimiento del 19,9%<\/strong> frente al\u00a0 2024. <\/span><span style=\"font-weight: 400;\">\u00a0Descubre aqu\u00ed\u00a0 m\u00e1s detalles del comportamiento y resultados en los \u00faltimos 3 a\u00f1os.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe749ae elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"fe749ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02159cd jltma-glass-effect-no\" data-id=\"02159cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d46dbfc elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"d46dbfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db62583 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"db62583\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fe8c00 jltma-glass-effect-no\" data-id=\"0fe8c00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e818182 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e818182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los resultados del ecommerce contin\u00faan con luz verde en el pa\u00eds. En el informe de cierre de 2025, la<\/span><a href=\"https:\/\/www.ccce.org.co\/\" target=\"_blank\" rel=\"noopener\"> <b>C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE)<\/b><\/a><span style=\"font-weight: 400;\"> confirm\u00f3 que el valor corriente de <strong>las ventas en l\u00ednea alcanz\u00f3 145,4 billones COP<\/strong><\/span><span style=\"font-weight: 400;\">. El nivel m\u00e1s alto desde el 2019.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Comparado con el 2024, <strong>el incremento anual fue del 11,1%, con 130,9 billones COP.<\/strong> De acuerdo con el informe de la CCCE, este resultado sugiere <em>\u00ab<\/em><\/span><em><span style=\"font-weight: 400;\">un crecimiento sostenido en un contexto de mayor madurez del mercado<\/span><span style=\"font-weight: 400;\">\u00ab.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57ada0b elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"57ada0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4584735 jltma-glass-effect-no\" data-id=\"4584735\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cac479a jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cac479a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 Resultados claves del comercio electr\u00f3nico en Colombia 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a47687d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"a47687d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-260472f jltma-glass-effect-no\" data-id=\"260472f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864fbe0 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"864fbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <strong>eCommerce en Colombia<\/strong> juega un rol clave en el desarrollo econ\u00f3mico. Aqu\u00ed te contamos algunos de los m\u00e1s destacados del 2025:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-119906d elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"119906d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-797f90c jltma-glass-effect-no\" data-id=\"797f90c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a737701 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a737701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las ventas en l\u00ednea alcanzaron\u00a0<strong> los COP $105,7 billones,<\/strong> lo que representa un crecimiento del 5,9% frente al 2024.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El ticket nominal promedio se ubic\u00f3 en <strong>COP $212.373, una ca\u00edda del 7,3 %<\/strong> frente a 2024.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El <strong>ticket real promedio se totaliz\u00f3 en COP $ 154.370<\/strong>, una ca\u00edda del 11,6 % frente a 2024.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las categor\u00edas que concentraron la mayor participaci\u00f3n en valor fueron<\/span><b> Tecnolog\u00eda con el 17,3 %, Otras de Retail con el 11,8 % y Transporte con el 10,5%.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respecto al n\u00famero de transacciones, la categor\u00eda<\/span><b> Entretenimiento lider\u00f3 la participaci\u00f3n con el 25,7 %., seguido de Tecnolog\u00eda (24,19 %) y Otras de Retail (11,81 %).\u00a0<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La participaci\u00f3n del <strong>comercio minorista se mantuvo estable torno al 2,4%<\/strong> en promedio durante 2025.\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-545d570 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"545d570\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-837ad6e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"837ad6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado para ti: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/soluciones-de-ecommerce-top-5-para-un-canal-de-venta-optimizado\/\" target=\"_blank\" rel=\"noopener\">Soluciones de ecommerce, top 5 para un canal de venta optimizado.<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-681ced3 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"681ced3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0699d jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"8b0699d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ccce.org.co\/noticias\/informe-de-cierre-ecommerce-2025-version-publica\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"494\" height=\"272\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/05\/categorias-comercio-electronico-colombia-2025.png\" class=\"attachment-large size-large wp-image-24322\" alt=\"categor\u00edas comercio electr\u00f3nico ecommerce en colombia 2025\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/05\/categorias-comercio-electronico-colombia-2025.png 494w, https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/05\/categorias-comercio-electronico-colombia-2025-300x165.png 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Participaci\u00f3n categor\u00edas de compra seg\u00fan el valor corriente y constante 2025 | Informe CCCE<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aab8c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"9aab8c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e7570c jltma-glass-effect-no\" data-id=\"5e7570c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f2fd3d jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3f2fd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo fueron los resultados del ecommerce en Colombia 2024?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9339c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"e9339c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ec5370 jltma-glass-effect-no\" data-id=\"9ec5370\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512ae8b jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"512ae8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan el informe de cierre 2024 de la CCCE, algunos de los datos m\u00e1s relevantes en cuanto a los resultados del comercio electr\u00f3nico, fueron:<\/span><\/p><ul><li aria-level=\"1\"><strong>Crecimiento notable: <\/strong><strong>26,7%<\/strong>, superando los\u00a0<strong>COP 105 billones<\/strong>\u00a0en ventas y registrando un aumento del\u00a0<strong>21%<\/strong> en el n\u00famero de transacciones.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ticket promedio:<\/strong> Aument\u00f3 un 4,69%, pasando de COP 197.035 en 2023 a COP 206.284 en 2024.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Categor\u00edas m\u00e1s vendidas:<\/strong> Tecnolog\u00eda (23,8%), Entretenimiento (12,7%) y Retail (12,5%). Las categor\u00edas con mayor crecimiento fueron Libros y Papeler\u00eda (+340,48%), Hogar (+118,26%) y Moda y Belleza (+109,05%).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Medios de pago:<\/strong> Predomin\u00f3 el pago con d\u00e9bito (60,23%), seguido de tarjetas de cr\u00e9dito\/d\u00e9bito (36,81%) y efectivo (2,96%).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Transacciones digitales:<\/strong> Crecieron un 13,5% en valor y un 16% en volumen.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05e3ff jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b05e3ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado para ti: <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/tendencias-ecommerce-vender-online\/\" target=\"_blank\" rel=\"noopener\"><u>Tendencias en ecommerce: \u00bfqu\u00e9 cambiar\u00e1 en la forma de vender Online?<\/u><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f759ac7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"f759ac7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3552972 jltma-glass-effect-no\" data-id=\"3552972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e346fef jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e346fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comercio electr\u00f3nico en 2023:  12.58% crecimiento\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c6cf31 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"0c6cf31\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1301856 jltma-glass-effect-no\" data-id=\"1301856\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a793f81 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a793f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El comercio electr\u00f3nico en Colombia alcanz\u00f3 los <\/span><b>COP 62.1 billones en 2023<\/b><span style=\"font-weight: 400;\">, marcando un incremento del <\/span><b>12.58%<\/b><span style=\"font-weight: 400;\"> en comparaci\u00f3n con el a\u00f1o anterior. Este crecimiento se reflej\u00f3 tambi\u00e9n en el n\u00famero de transacciones, que aument\u00f3 un <\/span><b>11.5%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">En t\u00e9rminos generales, el valor total de las transacciones digitales en 2023 se situ\u00f3 en aproximadamente <\/span><b>COP 552.1 billones<\/b><span style=\"font-weight: 400;\">, con un robusto crecimiento del <\/span><b>21.2%<\/b><span style=\"font-weight: 400;\"> frente a 2022, acompa\u00f1ado de un aumento del <\/span><b>18.7%<\/b><span style=\"font-weight: 400;\"> en el n\u00famero de operaciones.<\/span><\/p><p><span style=\"font-weight: 400;\">Respecto al <\/span><b>ticket promedio<\/b><span style=\"font-weight: 400;\">, se observaron fluctuaciones a lo largo del a\u00f1o, con alzas en los primeros meses y bajas hacia el final, una tendencia influenciada por la din\u00e1mica inflacionaria del pa\u00eds.<\/span><\/p><p><span style=\"font-weight: 400;\">Aunque la pandemia de COVID-19 aceler\u00f3 significativamente la adopci\u00f3n del canal digital, se evidenci\u00f3 un proceso de estabilizaci\u00f3n en el sector que, no obstante, mantiene niveles superiores a los registrados antes de la pandemia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2e2b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"c2e2b15\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131d999 jltma-glass-effect-no\" data-id=\"131d999\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6b0a52 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c6b0a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1l es la proyecci\u00f3n del ecommerce en 2026?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6d9de10 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"6d9de10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4b957 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fb4b957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El informe de cierre 2025 muestra un panorama positivo para el a\u00f1o en curso. Seg\u00fan, el informe de la CCCE <em>\u00abEntre 2019 y 2025, el n\u00famero de transacciones se multiplic\u00f3 por m\u00e1s de seis, pasando de 108,3 millones a 684,6 millones\u00bb<\/em>, esto sugiere que <em>\u00abel comercio electr\u00f3nico ha dejado de ser un canal complementario para convertirse en un componente estructural del consumo de los hogares\u00bb.<\/em><\/p><p>Si bien el panorama econ\u00f3mico seguir\u00e1 marcando parte del rumbo del ecommerce en Colombia, es importante que los comercios minoristas se preparen para superar los desaf\u00edos y alcanzar sus metas.<\/p><p>Parte de esa preparaci\u00f3n implica optimizar la presencia digital. Y para hacerlo es fundamental mejorar su<a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/digital-shelf-para-que-tus-productos-destaquen\/\" target=\"_blank\" rel=\"noopener\"> Digital Shelf<\/a> o anaquel digital. All\u00ed, deben destacar con productos que puedan ser f\u00e1cilmente encontrados, que se muestren de forma atractiva y clara para los compradores.<\/p><p>Esto incluye diversos aspectos como la optimizaci\u00f3n de im\u00e1genes y descripciones de productos, el uso de palabras clave relevantes para mejorar la visibilidad en los motores de b\u00fasqueda,\u00a0 la implementaci\u00f3n de estrategias de precios competitivos. Adem\u00e1s, es esencial mantenerse al tanto de las tendencias del mercado y ajustar constantemente tu estrategia de \u00abdigital shelf\u00bb en consecuencia.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd0fa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"bdd0fa9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a06359 jltma-glass-effect-no\" data-id=\"1a06359\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e435b08 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e435b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00a1Soluciones para vender m\u00e1s en tu eCommerce!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df11dc4 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"df11dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Optimiza tu ecommerce y vende mejor con Uhura Group.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7698e elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4a7698e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico en Colombia sigue creciendo y sus resultados as\u00ed lo demuestran. Con\u00a0684,6 millones de transacciones de comercio electr\u00f3nico durante el\u00a0 2025, un crecimiento del 19,9% frente al\u00a0 2024. \u00a0Descubre aqu\u00ed\u00a0 m\u00e1s detalles del comportamiento y resultados en los \u00faltimos 3 a\u00f1os. Los resultados del ecommerce contin\u00faan con luz verde en el pa\u00eds. En [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-19629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=19629"}],"version-history":[{"count":60,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19629\/revisions"}],"predecessor-version":[{"id":24327,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/19629\/revisions\/24327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/21160"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=19629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=19629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=19629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}