{"id":22044,"date":"2025-04-24T18:55:29","date_gmt":"2025-04-24T18:55:29","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=22044"},"modified":"2026-04-09T14:56:46","modified_gmt":"2026-04-09T14:56:46","slug":"atrae-mas-clientes-a-tu-ecommerce-en-la-temporada-de-madres","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/atrae-mas-clientes-a-tu-ecommerce-en-la-temporada-de-madres\/","title":{"rendered":"D\u00eda de las Madres: \u00bfC\u00f3mo atraer y convertir m\u00e1s clientes en ecommerce?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22044\" class=\"elementor elementor-22044\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-932c71b e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"932c71b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de551b8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"de551b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El<strong> D\u00eda de la Madre<\/strong> representa una gran oportunidad para aumentar las ventas, conectar emocionalmente con los clientes y posicionar tu marca. Para los eCommerce, no basta con tener descuentos. Se necesita de una estrategia alineada con las tendencias actuales y los perfiles de compra, especialmente, aquellos que hoy son el centro del consumo digital. Encuentra aqu\u00ed<\/span><span style=\"font-size: 16px; font-weight: 400;\">\u00a0recomendaciones para <\/span><strong style=\"font-size: 16px;\">atraer m\u00e1s clientes a tu ecommerce durante esta celebraci\u00f3n.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f30c82c e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"f30c82c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9327c45 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"9327c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3948d1 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"b3948d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5fc5e jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed5fc5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b>D\u00eda de las Madres<\/b><span style=\"font-weight: 400;\"> es una fecha de gran importancia para <\/span><b>el comercio colombiano.<\/b><span style=\"font-weight: 400;\"> En 2025, esta celebraci\u00f3n gener\u00f3 resultados notables en ventas y revel\u00f3 patrones importantes en el comportamiento del consumidor, tanto en puntos f\u00edsicos como en las plataformas de <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las pymes en Colombia registraron crecimiento en <\/span><b>la facturaci\u00f3n del 43,6 % en las dos primeras semanas de mayo respecto a 2024,<\/b><span style=\"font-weight: 400;\"> alcanzando 2.421.621<\/span> <span style=\"font-weight: 400;\">registros (frente a 1.686.746 en 2024 y 1.298.505 en 2023).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Este <\/span><b>aumento del 86,5 % en dos a\u00f1os mostr\u00f3 el dinamismo empresarial<\/b><span style=\"font-weight: 400;\"> colombiano, impulsado por la digitalizaci\u00f3n y las ventas en l\u00ednea. <\/span><a href=\"http:\/\/www.acis.org.co\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">(ACIS)<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De acuerdo con datos citados en Semana, <\/span><span style=\"font-weight: 400;\">las cifras de la Direcci\u00f3n de Impuestos y Aduanas Nacionales (DIAN) <\/span><b>registraron ventas por m\u00e1s de 230 billones de pesos,<\/b><span style=\"font-weight: 400;\"> facturando cerca de 4 millones de documentos electr\u00f3nicos durante el D\u00eda de la Madre.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las compras por <\/span><b><i>ecommerce<\/i><\/b><b> aumentaron 31,5%, lo que representa el 22% de la facturaci\u00f3n total<\/b><span style=\"font-weight: 400;\">, seg\u00fan un estudio de CredibanCo citado por <\/span><a href=\"https:\/\/marketing4ecommerce.co\/pagos-electronicos-colombia-crecieron\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing4ecommerce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las categor\u00edas de productos m\u00e1s solicitadas fueron<\/span><b> vestuario, supermercados y SPA.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hubo un crecimiento del 4,15% en el ticket promedio, alcanzando los 136.000 pesos, seg\u00fan datos de CredibanCo.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ante este panorama, es crucial que las marcas se anticipen para captar a los clientes m\u00e1s selectivos que comienzan <strong>la b\u00fasqueda de regalos para el D\u00eda de la Madre con antelaci\u00f3n<\/strong>, periodo en el que la intenci\u00f3n de compra se incrementa significativamente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d5c9f0 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"5d5c9f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb5978 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2fb5978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/dia-madres-2026-busquedas-google-1024x397.png\" class=\"attachment-large size-large wp-image-24417\" alt=\"Gr\u00e1fico de l\u00ednea sobre las b\u00fasquedas en Google Trends sobre el D\u00eda de las Madres en Colombia 2026\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/dia-madres-2026-busquedas-google-1024x397.png 1024w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/dia-madres-2026-busquedas-google-300x116.png 300w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/dia-madres-2026-busquedas-google-768x298.png 768w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/dia-madres-2026-busquedas-google-600x233.png 600w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/dia-madres-2026-busquedas-google.png 1055w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1264302 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"1264302\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c8cb0 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"27c8cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aprovechar esta temporada es clave para reforzar el v\u00ednculo con tus compradores y convertirla en una oportunidad de crecimiento.\u00a0 <\/span><span style=\"font-weight: 400;\">Por ello, es importante adelantarse y prepararse con la estrategia adecuada: inolvidable para tus clientes y rentable para tu negocio. Aqu\u00ed te ayudamos con algunos tips para que lo logres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81247ea e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"81247ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86bb58 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a86bb58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00eda de las Madres: 5 Tips para atraer y convertir m\u00e1s clientes en eCommerce\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874af03 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"874af03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/5-tips-ecommerce-dia-madres-1-768x512.png\" class=\"attachment-medium_large size-medium_large wp-image-24434\" alt=\"5 tips para atraer y convertir cliente en D\u00eda de las madres\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/5-tips-ecommerce-dia-madres-1-768x512.png 768w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/5-tips-ecommerce-dia-madres-1-300x200.png 300w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/5-tips-ecommerce-dia-madres-1-1024x683.png 1024w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/5-tips-ecommerce-dia-madres-1-600x400.png 600w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/04\/5-tips-ecommerce-dia-madres-1.png 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45e66cd e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"45e66cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7650956 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7650956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Preparaci\u00f3n anticipada:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0eca10 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"f0eca10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a3540 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1a3540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El D\u00eda de las Madres no es una fecha que debas empezar a preparar unas semanas antes. Las marcas exitosas comienzan su planificaci\u00f3n con meses de antelaci\u00f3n:<\/span><\/p><p><span style=\"font-weight: 400;\">Durante el tiempo de preparaci\u00f3n, puedes enfocarte en:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigaci\u00f3n de tendencias, selecci\u00f3n de productos estrella, planificaci\u00f3n de campa\u00f1as.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparaci\u00f3n de contenidos, optimizaci\u00f3n de fichas de productos, inicio de campa\u00f1as de awareness.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lanzamiento de colecciones especiales, implementaci\u00f3n de pre-ventas, inicio de campa\u00f1as espec\u00edficas.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efce6a3 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"efce6a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e80d240 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e80d240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Segmentaci\u00f3n estrat\u00e9gica: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90875d1 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"90875d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2e032 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ef2e032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para maximizar tu impacto, considera estos segmentos clave:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compradores de \u00faltimo minuto<\/b><span style=\"font-weight: 400;\">: Suelen tener menos sensibilidad al precio y valoran la conveniencia y la entrega r\u00e1pida.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Planificadores anticipados<\/b><span style=\"font-weight: 400;\">: Buscan la mejor relaci\u00f3n calidad-precio y aprecian las pre-ventas o ventajas por compra temprana.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compradores para s\u00ed mismos<\/b><span style=\"font-weight: 400;\">: Muchas madres aprovechan descuentos especiales para consentirse a s\u00ed mismas.<\/span><\/li><\/ul><p><strong><a href=\"https:\/\/www.statista.com\/statistics\/1411656\/budget-mother-s-day-gifts-in-colombia\/\" target=\"_blank\" rel=\"noopener\"><i>En 2024, seg\u00fan datos de Statista, cerca de un tercio de encuestados\u00a0 planeaba gastar entre 100.000 y 200.000 pesos colombianos en regalos para el D\u00eda de la Madre en Colombia.\u00a0<\/i><\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b33d132 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"b33d132\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac793c7 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ac793c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Optimizaci\u00f3n de la experiencia de usuario<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c1e100 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"5c1e100\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c55ed8 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6c55ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La experiencia que ofrezcas en tu tienda online puede marcar la diferencia entre una venta concretada y un carrito abandonado.<\/span><\/p><p><span style=\"font-weight: 400;\">Ten en cuenta estos aspectos:<\/span><\/p><ul><li aria-level=\"1\"><p><b>Navegaci\u00f3n intuitiva y b\u00fasqueda eficiente: <\/b><span style=\"font-weight: 400;\">Crea una categor\u00eda espec\u00edfica de \u00abRegalos para Mam\u00e1\u00bb, implementa filtros relevantes y aseg\u00farate de que tu buscador interno funcione correctamente con t\u00e9rminos relacionados.<\/span><\/p><\/li><\/ul><ul><li aria-level=\"1\"><p><b>Optimizaci\u00f3n para m\u00f3viles: <\/b><span style=\"font-weight: 400;\">Adem\u00e1s de ser \u00abresponsive\u00bb, tambi\u00e9n debe ser optimizado para la experiencia m\u00f3vil, con botones de tama\u00f1o adecuado y f\u00e1ciles de clickear, proceso de checkout simplificado para pantallas peque\u00f1as, velocidad de carga optimizada para redes m\u00f3viles.<\/span><\/p><\/li><li aria-level=\"1\"><p><b style=\"font-style: inherit;\">Fichas de producto convincentes:<\/b> <span style=\"font-weight: 400;\">Tus descripciones de producto deben ir m\u00e1s all\u00e1 de las especificaciones t\u00e9cnicas. Comunica el beneficio emocional del producto, incluye historias o contextos de uso, a\u00f1ade testimonios, utiliza im\u00e1genes que muestren el producto en contextos relevantes.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cfe4a8 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"3cfe4a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb21b jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f5bb21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Email marketing personalizado:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cea7411 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"cea7411\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1e604 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5a1e604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/email-marketing-efectivo-estrategias-y-buenas-practicas\/\" target=\"_blank\" rel=\"noopener\"><strong>email marketing<\/strong><\/a> sigue siendo uno de los canales con mayor ROI, especialmente cuando est\u00e1 bien segmentado. A continuaci\u00f3n, algunas recomendaciones para esta temporada:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emails de anticipaci\u00f3n<\/b><span style=\"font-weight: 400;\">: Anuncia la llegada de colecciones especiales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gu\u00edas de regalo<\/b><span style=\"font-weight: 400;\">: Contenido \u00fatil segmentado por intereses y presupuestos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promociones early-bird<\/b><span style=\"font-weight: 400;\">: Incentivos para compras anticipadas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Recordatorios personalizados<\/b><span style=\"font-weight: 400;\">: Basados en comportamiento previo o carritos abandonados.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae80a0 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"dae80a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7875bc4 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7875bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Creaci\u00f3n de comunidad y deseo en redes sociales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99a2f9 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"e99a2f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b658f40 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b658f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las <strong><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/como-implementar-una-estrategia-de-marketing-digital-en-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">redes sociales<\/a> <\/strong>son fundamentales para generar awareness y deseo durante esta temporada. Ten en cuenta estos aspectos:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desarrolla contenido visual de alta calidad, colaboraciones con influencers, gu\u00edas de regalo en Stories y Reels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Genera contenido aut\u00e9ntico y emocional, challenges relacionados con la maternidad, trends adaptados a la tem\u00e1tica.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><p><span style=\"font-weight: 400;\">El user-generated content puede ser tu mejor aliado. Incentiva a tus clientes a compartir contenido relacionado con tus productos.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-220605f e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"220605f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a38a29d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a38a29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al combinar estas pr\u00e1cticas con una ejecuci\u00f3n impecable en t\u00e9rminos de log\u00edstica y env\u00edo, estar\u00e1s en camino de transformar esta temporada en un verdadero hito para tu eCommerce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9630783 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"9630783\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c340795 jltma-glass-effect-no\" data-id=\"c340795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aec863f jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"aec863f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfYa tienes todo listo para triunfar en esta fecha especial? \n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f762993 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f762993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Comienza ya con Uhura Group. Somos expertos en estrategias 360 que te ayudar\u00e1n a destacarte en el mundo digital.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbf72e elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2dbf72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El D\u00eda de la Madre representa una gran oportunidad para aumentar las ventas, conectar emocionalmente con los clientes y posicionar tu marca. Para los eCommerce, no basta con tener descuentos. Se necesita de una estrategia alineada con las tendencias actuales y los perfiles de compra, especialmente, aquellos que hoy son el centro del consumo digital. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":24429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=22044"}],"version-history":[{"count":51,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22044\/revisions"}],"predecessor-version":[{"id":24441,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22044\/revisions\/24441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/24429"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=22044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=22044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=22044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}