{"id":22156,"date":"2025-05-26T18:48:29","date_gmt":"2025-05-26T18:48:29","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=22156"},"modified":"2025-05-28T16:07:31","modified_gmt":"2025-05-28T16:07:31","slug":"storytelling-en-ecommerce-como-narrar-una-historia-en-imagenes-de-producto","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/storytelling-en-ecommerce-como-narrar-una-historia-en-imagenes-de-producto\/","title":{"rendered":"Storytelling en eCommerce: \u00bfC\u00f3mo narrar una historia en im\u00e1genes de producto?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22156\" class=\"elementor elementor-22156\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2289c2a e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2289c2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d22df jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c9d22df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <strong>Storytelling<\/strong> es una t\u00e9cnica poderosa en el mundo del <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/marketing-digital-una-maraton-de-estrategias-organicas-y-de-pago\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing digital<\/strong>.<\/a> Y aunque hoy en d\u00eda es m\u00e1s com\u00fan verla aplicada en campa\u00f1as publicitarias, branding y redes sociales, se puede ir m\u00e1s all\u00e1. En <strong>eCommerce<\/strong>, por ejemplo, las <strong>im\u00e1genes de tus fichas de producto pueden contar una historia<\/strong>, para as\u00ed nutrir la experiencia de los usuarios en tu canal de venta.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfTe animas a aplicar Storytelling en tus im\u00e1genes de producto? Descubre aqu\u00ed c\u00f3mo lograrlo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9461756 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"9461756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf05d96 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"cf05d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c2b2a8 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2c2b2a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a92d32 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1a92d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En ecommerce, el <\/span><b>momento de decisi\u00f3n<\/b><span style=\"font-weight: 400;\"> ocurre en la ficha de producto. Aunque una buena descripci\u00f3n o un precio competitivo ayudan, no son suficientes. La historia es lo que permite que el consumidor visualice c\u00f3mo ese producto <\/span><b>encaja en su vida, resuelve un problema o mejora su d\u00eda a d\u00eda<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">A\u00fan muchas tiendas Online no logran ofrecer experiencias cercanas como las que se viven en una tienda f\u00edsica, no hay un vendedor que explique tu propuesta de valor, por ello cada ficha de producto debe hacer ese trabajo. Y ah\u00ed es donde entra el <\/span><b>Storytelling<\/b><span style=\"font-weight: 400;\">, una t\u00e9cnica que puede transformar la experiencia en p\u00e1gina de producto<\/span><\/p><p><span style=\"font-weight: 400;\">Aplicar Storytelling en tus fichas de producto puede ayudarte a <strong>mejorar la experiencia del usuario y a potenciar tus indicadores clave<\/strong> como: mayor tiempo de permanencia, menor tasa de rebote, mejor posicionamiento org\u00e1nico y, por supuesto, m\u00e1s ventas.<\/span><\/p><p><span style=\"font-weight: 400;\">Si bien contar una historia en tu ficha de producto implica optimizar aspectos como el t\u00edtulo, la descripci\u00f3n, los datos \u00fatiles y rese\u00f1as, en esta ocasi\u00f3n nos vamos a <strong>centrar en un elemento muy importante: las im\u00e1genes.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">\u00bfY por qu\u00e9 las im\u00e1genes? Estas son clave para convencer al usuario, son la oportunidad de mostrarle informaci\u00f3n relevante.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b8ed75 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"1b8ed75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4965cff jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4965cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Tambi\u00e9n podr\u00eda interesarte:<span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/como-contar-historias-en-contenido-organico\/\" target=\"_blank\" rel=\"noopener\"> \u00bfC\u00f3mo contar historias en contenido org\u00e1nico?<\/a><\/span><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42e526f e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"42e526f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2831d63 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2831d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo aplicar Storytelling en las im\u00e1genes de producto?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bac3c02 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"bac3c02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea17e3a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ea17e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando hablamos de <strong>emplear Storytelling en tus p\u00e1ginas de producto<\/strong>, no se trata de escribir un cuento en cada ficha. Se trata de aplicar una estructura <strong>narrativa coherente que refuerce los beneficios y conecte con el consumidor.\u00a0<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Lo primero que debes tener en cuenta, es que tus im\u00e1genes deben contar una historia con un hilo conductor que muestre detalles realmente relevantes como: <strong>datos nutricionales, estilo de vida, portafolio, tama\u00f1o del producto.<\/strong> Para ello, ten en cuenta estos pilares:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cb7452 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8cb7452\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60deaf0 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"60deaf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Contexto de uso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e652128 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"e652128\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d295e1 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2d295e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Muestra <strong>el producto <\/strong><\/span><strong>en acci\u00f3n<\/strong><span style=\"font-weight: 400;\">. \u00bfPara qu\u00e9 sirve? \u00bfEn qu\u00e9 momento se usa? \u00bfC\u00f3mo se ve realmente cuando lo est\u00e1 usando tu buyer persona?<\/span><\/p><p><span style=\"font-weight: 400;\">Ejemplos:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una botella t\u00e9rmica en una caminata de monta\u00f1a, no en fondo blanco.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un set de vasos en una cena con amigos, no alineados en una mesa vac\u00eda.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un par de sneakers con alguien caminando en la ciudad, no flotando en Photoshop.<\/span><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9186271 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"9186271\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e9021 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a9e9021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Protagonista<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab06db e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"1ab06db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509f203 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"509f203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toda historia necesita un personaje. El protagonista de tu historia es <\/span><b>tu cliente ideal<\/b><span style=\"font-weight: 400;\">. Muestra personas reales, representativas, que generen empat\u00eda.<\/span><\/p><p><span style=\"font-weight: 400;\">Ejemplo:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Si vendes productos para beb\u00e9s, muestra a padres j\u00f3venes en casa. Si vendes gadgets para gamers, muestra j\u00f3venes en su setup de juego.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09de2bb e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"09de2bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b859086 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b859086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Emoci\u00f3n y estilo de vida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf8ec94 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"bf8ec94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d8fb3 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"42d8fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El storytelling visual debe reflejar la <\/span><b>emoci\u00f3n que genera usar el producto<\/b><span style=\"font-weight: 400;\">: seguridad, libertad, alegr\u00eda, tranquilidad, aventura, lujo, etc.<\/span><\/p><p><span style=\"font-weight: 400;\">Ejemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No muestres solo una crema. Muestra el momento de autocuidado en el ba\u00f1o, con luz c\u00e1lida y sensaci\u00f3n de bienestar.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No muestres solo un sof\u00e1. Muestra la historia de una tarde en familia con mascotas y libros.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35bcd3d e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"35bcd3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e553409 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e553409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Detalles que hablan\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a271106 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"a271106\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3684abc jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3684abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Complementa las im\u00e1genes de lifestyle con <\/span><b>fotograf\u00edas de detalle<\/b><span style=\"font-weight: 400;\"> que cuenten microhistorias:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se siente la tela?<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tan pr\u00e1ctico es el empaque?<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 transmite el dise\u00f1o del producto?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Estas im\u00e1genes ayudan al consumidor a <\/span><b>imaginar la experiencia completa<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6612fb0 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"6612fb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c2b31 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b4c2b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Recomendado:<span style=\"text-decoration: underline;\"> <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/7-claves-del-diseno-ux-ui-para-un-ecommerce-exitoso\/\" target=\"_blank\" rel=\"noopener\">7 claves del dise\u00f1o UX\/UI para un ecommerce exitoso<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaea63e e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"eaea63e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b298c13 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b298c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 Tipos de im\u00e1genes claves en el Storytelling de tu ficha de producto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aa2028 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"9aa2028\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5664494 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5664494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>1. Imagen hero o principal<\/b><\/h3><p><span style=\"font-weight: 400;\">Debe captar la atenci\u00f3n y resumir el universo del producto. Idealmente, muestra el producto <\/span><b>en uso, en su entorno natural y con personas reales<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>2. Im\u00e1genes de lifestyle<\/b><\/h3><p><span style=\"font-weight: 400;\">Muestran el producto como parte de una historia o experiencia. Por ejemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ropa: looks completos en contextos urbanos o rurales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cocina: recetas preparadas con el producto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tecnolog\u00eda: escenas de uso en la vida diaria (en casa, oficina, viajes).<\/span><\/li><\/ul><h3><b>3. Detalles emocionales<\/b><\/h3><p><span style=\"font-weight: 400;\">Fotograf\u00edas que capturan texturas, colores, cierres, ingredientes, empaques.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Complementan la historia mostrando la <\/span><b>calidad real del producto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h3><b>4. Before &amp; after<\/b><\/h3><p><span style=\"font-weight: 400;\">Si tu producto transforma algo (cuerpo, piel, cabello, espacios, emociones), mostrar el \u201cantes y despu\u00e9s\u201d <\/span><b>cuenta una historia poderosa de cambio.<\/b><\/p><h3><b>5. Familia de producto<\/b><\/h3><p><span style=\"font-weight: 400;\">Es la compilaci\u00f3n de todos los sku que hacen parte del mismo grupo. Es la oportunidad para mostrar los productos que se complementan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b38cb1 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"9b38cb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff49e04 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ff49e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Recuerda, en ecommerce <\/span><b>no vendes solo productos. Vendes historias que tus clientes quieren vivir<\/b><span style=\"font-weight: 400;\">. Tus im\u00e1genes deben invitar, emocionar y convencer.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Por ello,\u00a0 el storytelling visual no es opcional. Es una herramienta clave para destacar en un mercado saturado, diferenciar tu propuesta y <\/span><b>aumentar la conversi\u00f3n<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f404f elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"c0f404f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48fc586 jltma-glass-effect-no\" data-id=\"48fc586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b73b6 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"38b73b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00a1Optimiza las im\u00e1genes de tus productos y narra mejor su historia!\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e1cb7f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8e1cb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En Uhura Group te ayudamos a evolucionar la experiencia en tu eCommerce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e7f4c elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"d6e7f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Storytelling es una t\u00e9cnica poderosa en el mundo del marketing digital. Y aunque hoy en d\u00eda es m\u00e1s com\u00fan verla aplicada en campa\u00f1as publicitarias, branding y redes sociales, se puede ir m\u00e1s all\u00e1. En eCommerce, por ejemplo, las im\u00e1genes de tus fichas de producto pueden contar una historia, para as\u00ed nutrir la experiencia de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=22156"}],"version-history":[{"count":10,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22156\/revisions"}],"predecessor-version":[{"id":22204,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22156\/revisions\/22204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/22157"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=22156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=22156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=22156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}