{"id":22421,"date":"2025-06-24T22:41:49","date_gmt":"2025-06-24T22:41:49","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=22421"},"modified":"2026-03-13T13:52:49","modified_gmt":"2026-03-13T13:52:49","slug":"como-transformar-los-empaques-de-tus-productos-a-mobile-ready-hero-images","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/como-transformar-los-empaques-de-tus-productos-a-mobile-ready-hero-images\/","title":{"rendered":"\u00bfC\u00f3mo transformar los empaques de tus productos a Mobile Ready Hero Images?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22421\" class=\"elementor elementor-22421\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b80ee2 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"0b80ee2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a60b2c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9a60b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si alguna vez has comprado en l\u00ednea, es probable que uno de los elementos que m\u00e1s analizas son las <\/span><b>im\u00e1genes<\/b><span style=\"font-weight: 400;\">. Estas deben tener un <\/span><b>contenido relevante <\/b><span style=\"font-weight: 400;\">para sentir que tienes el producto en tus manos y que la<\/span><b> informaci\u00f3n de sus caracter\u00edsticas y uso es clara.<\/b><span style=\"font-weight: 400;\"> Por ello, es importante que las marcas logren <\/span><b>transformar los empaques de sus productos a Mobile Ready Hero Images.<\/b><\/p><p><span style=\"font-weight: 400;\">Pero, <\/span><b>\u00bfen qu\u00e9 consiste y c\u00f3mo se logra esa transformaci\u00f3n?.\u00a0 <\/b><span style=\"font-weight: 400;\">Aqu\u00ed te contamos cu\u00e1les son los estandares globales que debes seguir para mejorar la experiencia del comprador.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fad828 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8fad828\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6b6a4 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"fd6b6a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e7cc5c e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"6e7cc5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263f4a7 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"263f4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00bfSab\u00edas que el <\/span><b>87% de los consumidores online no compran un producto sin imagen o si la que hay es de poca calidad<\/b><span style=\"font-weight: 400;\">? Y eso no es todo. Seg\u00fan datos de <\/span><i><span style=\"font-weight: 400;\">Think With Google<\/span><\/i><span style=\"font-weight: 400;\">, el <\/span><b><i>\u00a085% de los compradores consideran que la informaci\u00f3n y las im\u00e1genes del producto son importantes al decidir a qu\u00e9 marca o minorista comprar.<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Por supuesto que no es un secreto. <\/span><b>Las im\u00e1genes son una parte fundamental en la decisi\u00f3n de compra.<\/b><span style=\"font-weight: 400;\"> Especialmente cuando los usuarios tienen la libertad de elegir desde qu\u00e9 dispositivo navegar. Y respecto a esto \u00faltimo hay un dato clave:\u00a0<\/span><\/p><p><a href=\"https:\/\/es.statista.com\/estadisticas\/1115680\/america-latina-valor-ventas-comercio-movil\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Se prev\u00e9 que las compras online hechas desde smartphones y tablets en Latinoam\u00e9rica alcancen unos 100.000 millones de d\u00f3lares en 2025.\u00a0<\/span><\/i><\/a><\/p><p><span style=\"font-weight: 400;\">Esto podr\u00eda traducirse en algo simple.<\/span><b> Si no quieres perder compradores, tus im\u00e1genes de producto deben estar optimizadas<\/b><span style=\"font-weight: 400;\"> para una experiencia de compra en m\u00f3viles. Y esto nos lleva al centro de este art\u00edculo: <\/span><b>la transformaci\u00f3n de empaques en Mobile Ready Hero Images (MRHI). <\/b><span style=\"font-weight: 400;\">Empecemos por profundizar en qu\u00e9 consiste.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b893ab e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"5b893ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9f042 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e9f042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 son las Mobile Ready Hero Images en comercio electr\u00f3nico?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82151bd e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"82151bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2812a15 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2812a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En pocas palabras, las<\/span><b> Mobile Ready Hero Images<\/b><span style=\"font-weight: 400;\"> son una representaci\u00f3n visual lo m\u00e1s real posible de tu producto optimizada para dispostivos m\u00f3biles. Pero, \u00bfqu\u00e9 implica esto? Que tus im\u00e1genes deben tener en su dise\u00f1o informaci\u00f3n legible, distinguible y relevante para el proceso de compra del consumidor como: <\/span><b>el tipo de producto, el tama\u00f1o, el sabor y la cantidad en el envase. Tal como lo ver\u00edan en un punto de venta.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5993a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"a5993a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ca8651 jltma-glass-effect-no\" data-id=\"5ca8651\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4677857 elementor-arrows-position-inside elementor-pagination-position-outside jltma-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"4677857\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/10.jpg\" alt=\"imagen caja producto silk optimizado ecommerce\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/01\/DESPUESACTIVIA-scaled-1-scaled.jpg\" alt=\"producto activia mobile ready images\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/03\/7.jpg\" alt=\"Producto silk coco optimizado para digital shelf\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2024\/01\/ANTES-scaled.jpg\" alt=\"Ejemplo imagen mobile Ocean Spray Digital Shelf\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b653477 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"b653477\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef9f89 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4ef9f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Te va a interesar: <a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/digital-content-excellence-para-mejorar-presencia-en-retailers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Digital Content Excellence para mejorar presencia en Retailers.<\/span><\/a><\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a25241 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5a25241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante transformar los empaques a Mobile Ready Hero Images?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90c67a5 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"90c67a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149280c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"149280c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aunque ya lo hemos mencionado, vale la pena recapitular en por qu\u00e9 tus empaques en l\u00ednea deben transformarse a <\/span><b>MRHI<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El dispositivo m\u00f3vil se ha transformado en la herramienta principal del consumidor en l\u00ednea, siendo frecuentemente el punto de partida para su interacci\u00f3n con tu producto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las im\u00e1genes de productos optimizadas para pantallas peque\u00f1as facilitan que los consumidores identifiquen r\u00e1pidamente la informaci\u00f3n crucial.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En comparaci\u00f3n con las im\u00e1genes de productos en l\u00ednea convencionales, este tipo de im\u00e1genes tiene el potencial de incrementar notablemente las ventas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ahora s\u00ed veamos c\u00f3mo lograr esa transformaci\u00f3n siguiendo los est\u00e1ndares globales establecidos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e75f119 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"e75f119\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-481af2f jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"481af2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Est\u00e1ndares globales Cambridge y GS1 para transformar empaques a MHRI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5ac9d6 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"e5ac9d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6009413 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6009413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A nivel global existen unos est\u00e1ndres fundamentales para lograr una correcta <\/span><b>transformaci\u00f3n de empaques a MHRI<\/b><span style=\"font-weight: 400;\">. En el comercio electr\u00f3nico principalmente se toman como referencia los de <\/span><b>Cambridge y GS1.<\/b><span style=\"font-weight: 400;\"> Estos ofrecen unas gu\u00edas detalladas para optimizar las im\u00e1genes y simplificar la experiencia de compra Online. A continuaci\u00f3n te contamos brevemente los aspectos m\u00e1s relevantes de estos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5714c44 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"5714c44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8186e58 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8186e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mobile Ready Hero Images con est\u00e1ndares de Cambridge\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf48ee9 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"cf48ee9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b7394 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"69b7394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fueron desarrollados por el <\/span><i><span style=\"font-weight: 400;\">Cambridge Design Partnership<\/span><\/i><span style=\"font-weight: 400;\"> en conjunto con grandes marcas y minoristas para mejorar la experiencia del comprador m\u00f3vil, garantizando que los productos sean f\u00e1cilmente reconocibles en pantallas peque\u00f1as. Indican que las im\u00e1genes deben superar tres pruebas:\u00a0<\/span><\/p><p><b>De claridad visual:<\/b><span style=\"font-weight: 400;\"> el texto y los n\u00fameros dentro de la imagen deben ser lo suficientemente grandes como para permanecer legibles cuando la imagen se ve en tama\u00f1o miniatura.<\/span><\/p><p><b>De contraste de color: <\/b><span style=\"font-weight: 400;\">el texto y los n\u00fameros dentro de la imagen deben tener suficiente diferencia de contraste entre los colores de primer plano y de fondo, de modo que permanezcan legibles cuando la imagen se vea en tama\u00f1o miniatura.<\/span><\/p><p><b>De fondo limpio:<\/b><span style=\"font-weight: 400;\"> el fondo de la imagen debe ser blanco, sin nada que rompa los bordes del paquete, sin sombras ni reflejos, y sin nada que est\u00e9 fuera del paquete (excepto una pastilla de tama\u00f1o est\u00e1ndar o un art\u00edculo sacado de un paquete m\u00faltiple).<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s, brinda pautas muy espec\u00edficas sobre aspectos como: dise\u00f1o de im\u00e1genes, detalles para proveedores y para minoristas. Todo esto tambi\u00e9n alineado a los est\u00e1ndares GS1 que conoceremos a continuaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47b530f e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"47b530f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9997cfc jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9997cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mobile Ready Hero Images con est\u00e1ndares GS1\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37bb9aa e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"37bb9aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb70104 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eb70104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Los <\/span><b>est\u00e1ndares GS1 para im\u00e1genes de producto<\/b><span style=\"font-weight: 400;\"> buscan asegurar la coherencia y calidad en la presentaci\u00f3n visual de los productos en entornos digitales y f\u00edsicos.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Los<\/span><b> GS1<\/b><span style=\"font-weight: 400;\"> establecen pautas sobre aspectos t\u00e9cnicos como resoluci\u00f3n, fondo, \u00e1ngulos, iluminaci\u00f3n y denominaci\u00f3n de archivos, adem\u00e1s de especificaciones sobre <\/span><b>Hero Images o im\u00e1genes enriquecidas<\/b><span style=\"font-weight: 400;\"> que deben facilitar la identificaci\u00f3n r\u00e1pida del producto, su marca, variante y cantidad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Estos est\u00e1ndares indican <\/span><b>4 atributos que responden a las cuatro preguntas clave: \u00bfqui\u00e9n?, \u00bfqu\u00e9 es?, \u00bfqu\u00e9 variedad es? y \u00bfcu\u00e1nto hay?:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marca<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tipo de producto (nombre funcional, por ejemplo, champ\u00fa o jugo)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variante (por ejemplo, vainilla o mango)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tama\u00f1o\/contenido del embalaje (por ejemplo, 500 gramos o 20 piezas<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c90a9a2 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"c90a9a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4107a3b jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4107a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommerce.inclusivedesigntoolkit.com\/introduction\/4w.html#VBA_4W_1__800.png?2025_4_25_14_46_07\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"706\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/06\/mobile-hero-images-4w-768x706.png\" class=\"attachment-medium_large size-medium_large wp-image-22431\" alt=\"\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/06\/mobile-hero-images-4w-768x706.png 768w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/06\/mobile-hero-images-4w-300x276.png 300w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/06\/mobile-hero-images-4w.png 803w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab3269f e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"ab3269f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69acaca jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"69acaca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Adaptar tus empaques a los est\u00e1ndares de Mobile Ready Hero Images<\/strong> no solo mejora la visibilidad de tus productos en el <strong><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/digital-shelf-para-que-tus-productos-destaquen\/\" target=\"_blank\" rel=\"noopener\">Digital Shelf<\/a>,<\/strong> sino que tambi\u00e9n eleva la confianza del consumidor y optimiza su experiencia de compra. Aplicar estas pr\u00e1cticas es clave para destacar en un ecommerce saturado de opciones y competir con ventaja en las plataformas digitales. La transformaci\u00f3n no es compleja, pero s\u00ed requiere enfoque, conocimiento y atenci\u00f3n al detalle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e59f53 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"1e59f53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f642ca0 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f642ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Da el siguiente paso con im\u00e1genes que realmente venden\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d160cd4 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"d160cd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81dec9a jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"81dec9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Transformar tus empaques en Mobile Ready Hero Images<\/b><span style=\"font-weight: 400;\"> es una necesidad para competir en el ecosistema digital actual.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En <\/span><b>Uhura Group<\/b><span style=\"font-weight: 400;\"> entendemos que cada detalle cuenta cuando se trata de captar la atenci\u00f3n del consumidor en entornos digitales. Por eso, <\/span><b>ayudamos a marcas a redise\u00f1ar y optimizar sus empaques para que est\u00e9n optimizados en cualquier dispositivo<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nuestro equipo combina estrategia, dise\u00f1o y conocimiento t\u00e9cnico para crear <\/span><b>MRHI<\/b><span style=\"font-weight: 400;\"> que cumplen con los m\u00e1s altos est\u00e1ndares internacionales y est\u00e1n listas para integrarse en los principales ecommerce y marketplaces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-802bb90 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"802bb90\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0afd8e4 jltma-glass-effect-no\" data-id=\"0afd8e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0206bd1 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0206bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres transformar tus empaques en activos visuales que impulsan las ventas?\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17b0b4 elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e17b0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si alguna vez has comprado en l\u00ednea, es probable que uno de los elementos que m\u00e1s analizas son las im\u00e1genes. Estas deben tener un contenido relevante para sentir que tienes el producto en tus manos y que la informaci\u00f3n de sus caracter\u00edsticas y uso es clara. Por ello, es importante que las marcas logren transformar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":22423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=22421"}],"version-history":[{"count":23,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22421\/revisions"}],"predecessor-version":[{"id":24310,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/22421\/revisions\/24310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/22423"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=22421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=22421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=22421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}