{"id":23231,"date":"2025-11-20T18:45:12","date_gmt":"2025-11-20T18:45:12","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=23231"},"modified":"2026-03-02T22:35:37","modified_gmt":"2026-03-02T22:35:37","slug":"cyber-monday-colombia","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/cyber-monday-colombia\/","title":{"rendered":"Cyber Monday en Colombia: \u00a1acelerador de ventas en digital!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23231\" class=\"elementor elementor-23231\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1f13f e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"0c1f13f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f2fe0 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d0f2fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b>Cyber Monday en Colombia<\/b><span style=\"font-weight: 400;\"> se ha convertido en uno de los momentos m\u00e1s decisivos para los equipos de ecommerce y marketing digital. Este evento est\u00e1 completamente orientado al <\/span><b>canal online<\/b><span style=\"font-weight: 400;\">, lo que exige estrategias m\u00e1s t\u00e9cnicas, m\u00e1s personalizaci\u00f3n, m\u00e1s data y m\u00e1s velocidad.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0006a8 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"b0006a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd199b elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"4dd199b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4729da e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"d4729da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0638573 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0638573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En Colombia, el <\/span><b>Cyber Monday <\/b><span style=\"font-weight: 400;\">es un evento clave para el comercio electr\u00f3nico, especialmente para marcas que buscan aumentar ventas digitales, liquidar inventario y captar usuarios con alta intenci\u00f3n de compra.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">A diferencia del Black Friday, que combina el canal online y f\u00edsico, el <\/span><b>Cyber Monday es 100% digital<\/b><span style=\"font-weight: 400;\">, lo que lo convierte en una oportunidad clave para ecommerce avanzados y marcas que desean fortalecer su presencia online.<\/span><\/p><p><span style=\"font-weight: 400;\">Conoce aqu\u00ed <\/span><b>cu\u00e1ndo ser\u00e1 el Cyber Monday 2025 en Colombia<\/b><span style=\"font-weight: 400;\">, su impacto en el comercio electr\u00f3nico, c\u00f3mo prepararte y t\u00e1cticas para maximizar tus conversiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-881e055 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"881e055\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd8574 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0bd8574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el Cyber Monday y por qu\u00e9 es tan relevante en Colombia?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-456cab4 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"456cab4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1617637 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1617637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este evento global naci\u00f3 en Estados Unidos con un objetivo claro: impulsar las ventas online a trav\u00e9s de descuentos agresivos durante un solo d\u00eda. Hoy, sin embargo, muchas marcas lo extienden a todo un fin de semana.<\/span><\/p><p><span style=\"font-weight: 400;\">En Colombia, el <\/span><b>Cyber Monday <\/b><span style=\"font-weight: 400;\">se ha convertido en una fecha determinante para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incrementar ventas exclusivamente digitales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promover categor\u00edas de tecnolog\u00eda, moda, electrodom\u00e9sticos y retail en general.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Liquidar inventario remanente del <span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/black-friday-colombia\/\" target=\"_blank\" rel=\"noopener\">Black Friday<\/a>.<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Captar clientes nuevos con intenci\u00f3n de compra online.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impulsar estrategias de remarketing y ventas cruzadas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La madurez del comprador digital colombiano, junto con la adopci\u00f3n creciente de m\u00e9todos de pago electr\u00f3nicos, han hecho que este evento tenga un comportamiento muy fuerte en conversiones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf6451a e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"bf6451a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8e10d jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ac8e10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfCu\u00e1ndo es el Cyber Monday en Colombia 2025?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4255d8 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"d4255d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1dc50 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ec1dc50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En <\/span><b>2025, el Cyber Monday se celebrar\u00e1 el lunes 1 de diciembre en Colombia<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Si bien es t\u00e9cnicamente un evento de un solo d\u00eda, muchas marcas lo conectan directamente con el Black Friday para extender las oportunidades de venta y mantener al usuario activo, sacando as\u00ed m\u00e1s ventaja de la <span style=\"text-decoration: underline;\"><a href=\"https:\/\/uhurablog.com\/testsite01\/blog\/temporada-ventas-de-fin-de-ano-ecommerce\/\" target=\"_blank\" rel=\"noopener\">temporada de ventas de fin de a\u00f1o<\/a>.<\/span><\/span><\/p><p><span style=\"font-weight: 400;\">Las marcas l\u00edderes ya no lo limitan a un solo d\u00eda:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algunas ejecutan un <\/span><b>Cyber Weekend<\/b><span style=\"font-weight: 400;\"> de 2\u20133 d\u00edas.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Otras apuestan por una <\/span><b>Cyber Week<\/b><span style=\"font-weight: 400;\">, orientada a liquidaci\u00f3n y conversiones finales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las m\u00e1s avanzadas utilizan un modelo \u201c<\/span><b>VIP Early Cyber Access<\/b><span style=\"font-weight: 400;\">\u201d, con beneficios para clientes frecuentes o registrados.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La tendencia demuestra que extender el evento, pero con <\/span><b>ofertas diferentes<\/b><span style=\"font-weight: 400;\"> a Black Friday, mejora la eficiencia y permite a los equipos manejar mejor el tr\u00e1fico, la log\u00edstica y la pauta digital.<\/span><\/p><h3><b>\u00bfY qu\u00e9 pas\u00f3 con el Cyberlunes? Evoluci\u00f3n hacia Hot Sale<\/b><\/h3><p><span style=\"font-weight: 400;\">Durante m\u00e1s de una d\u00e9cada, Colombia adopt\u00f3 el concepto de <\/span><b>Cyberlunes<\/b><span style=\"font-weight: 400;\">, una campa\u00f1a organizada por la <\/span><b>C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE) <\/b><span style=\"font-weight: 400;\">con el objetivo de impulsar el comercio digital y educar al consumidor sobre las compras online:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyberlunes se realizaba tradicionalmente dos veces al a\u00f1o, convirti\u00e9ndose en un motor clave para aumentar la confianza en el ecommerce, atraer usuarios nuevos y dinamizar sectores como tecnolog\u00eda, moda, hogar y viajes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>En 2023, el evento evolucion\u00f3 y cambi\u00f3 oficialmente su nombre a <\/b><a href=\"https:\/\/ccce.org.co\/noticias\/comunicado-oficial-cambio-de-marca-y-fecha-eventos-de-activacion-de-ventas\/\" target=\"_blank\" rel=\"noopener\"><b><i>Hot Sale<\/i><\/b><\/a><span style=\"font-weight: 400;\">, en l\u00ednea con la tendencia internacional y para ofrecer mayor flexibilidad a las marcas en cuanto a categor\u00edas, beneficios y comunicaci\u00f3n promocional.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desde entonces, Hot Sale se ha posicionado como la versi\u00f3n local del Cyber Monday, con mayor participaci\u00f3n de marcas.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Aun as\u00ed, muchas marcas colombianas siguen utilizando la denominaci\u00f3n internacional <\/span><b>Cyber Monday<\/b><span style=\"font-weight: 400;\">, especialmente durante la semana posterior al Black Friday, lo que crea un doble impulso comercial: <\/span><b>Hot Sale en fechas establecidas por la CCCE<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Cyber Monday como extensi\u00f3n propia de las marcas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-057317a e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"057317a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcba4f0 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bcba4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo maximizar ventas en CyberMonday? 7 t\u00e1cticas que debes aplicar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6bde6c e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"a6bde6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac2af4 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7ac2af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>1. Utiliza First Party Data de Black Friday para hipersegmentar tu Cyber Monday<\/strong><\/h3><p><span style=\"font-weight: 400;\">Los datos recogidos durante el Black Friday son oro puro. Estas audiencias tienen potencial de <\/span><i><span style=\"font-weight: 400;\">convertir m\u00e1s<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Activa:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audiencias de usuarios que vieron productos pero no compraron<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmentaci\u00f3n por categor\u00edas de inter\u00e9s<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visitantes recurrentes con alta intenci\u00f3n<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carritos abandonados de los \u00faltimos 15 d\u00edas<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audiencias Lookalike basadas en los mejores compradores<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><h3><strong>2. Aplica Dynamic Pricing y reglas autom\u00e1ticas de oferta<\/strong><\/h3><p><span style=\"font-weight: 400;\">Las marcas l\u00edderes est\u00e1n implementando <\/span><b>pricing din\u00e1mico<\/b><span style=\"font-weight: 400;\">, donde el precio puede cambiar dependiendo de:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El comportamiento de la competencia<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El inventario disponible<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La demanda del usuario<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La categor\u00eda del producto<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La hora del d\u00eda<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">3. <strong>Dise\u00f1a una estrategia de \u201cCyber Only Deals\u201d<\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">El error m\u00e1s com\u00fan es repetir ofertas de Black Friday. Tus descuentos deben ser \u00fanicos, exclusivos y dise\u00f1ados SOLO para compras online, por ejemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mayor porcentaje de descuento exclusivo web<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Precios especiales para pagos digitales (PSE, billeteras, tarjeta)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envi\u00f3 gratis en compras \u00fanicamente online<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extensi\u00f3n de garant\u00edas para productos digitales<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puntos, cashback o beneficios adicionales por compra online<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">4<strong>. Crea flujos avanzados de automatizaci\u00f3n y triggers inteligentes<\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">El email marketing y la automatizaci\u00f3n son los canales con <\/span><b>mayor ROI del evento<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Flujos recomendados:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cyber Monday Early Bird<\/b><span style=\"font-weight: 400;\"> (24h antes)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Precio reducido en tu categor\u00eda favorita<\/b><span style=\"font-weight: 400;\"> (seg\u00fan navegaci\u00f3n)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carrito abandonado potenciado con descuento din\u00e1mico<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-sell inteligente<\/b><span style=\"font-weight: 400;\"> seg\u00fan productos vistos<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Re-engagement para usuarios inactivos con retargeting integrado<\/b><b><br \/><br \/><\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00daltimas horas<\/b><span style=\"font-weight: 400;\"> con contador real e inventario limitado<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">5. <\/span><strong>Ejecuta campa\u00f1as de \u201cHora Pico\u201d y \u201cOferta Rel\u00e1mpago\u201d<\/strong><\/h3><p><span style=\"font-weight: 400;\">El objetivo es romper la saturaci\u00f3n del evento y traer usuarios en momentos donde la competencia no est\u00e1 activa al 100%.<\/span><\/p><p><span style=\"font-weight: 400;\">Ejemplos:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyber Morning Deals (6\u20139 AM)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Precio secreto de mediod\u00eda<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flash Sale de 2 horas<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Happy Hour de tecnolog\u00eda<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Night Cyber Deals<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f030d5 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"2f030d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e97b2 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"43e97b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cyber Monday: acelerador de ventas en digital\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f48a5f9 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"f48a5f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5d540 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8e5d540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El Cyber Monday es un evento estrat\u00e9gico dentro del calendario comercial de las marcas en Colombia. Para las marcas esta fecha representa una oportunidad decisiva para capitalizar la intenci\u00f3n de compra generada durante el Black Friday y transformar el tr\u00e1fico acumulado en ventas reales y sostenibles.<\/span><\/p><p><span style=\"font-weight: 400;\">M\u00e1s que un d\u00eda de promociones, el Cyber Monday es una prueba de madurez digital. Integrando creatividad, agilidad estrat\u00e9gica y precisi\u00f3n t\u00e1ctica se pueden maximizar\u00a0 conversiones para cerrar el a\u00f1o con una base de clientes m\u00e1s comprometida y con un mayor valor a largo plazo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-042dd05 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"042dd05\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ef856 jltma-glass-effect-no\" data-id=\"89ef856\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c55ce69 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c55ce69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00a1Maximiza las ventas en Cyber Monday!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d924f jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"32d924f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Optimiza tu ecommerce e implementa campa\u00f1as efectivas con Uhura Group.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6361d elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1e6361d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agendar asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Cyber Monday en Colombia se ha convertido en uno de los momentos m\u00e1s decisivos para los equipos de ecommerce y marketing digital. Este evento est\u00e1 completamente orientado al canal online, lo que exige estrategias m\u00e1s t\u00e9cnicas, m\u00e1s personalizaci\u00f3n, m\u00e1s data y m\u00e1s velocidad.\u00a0 En Colombia, el Cyber Monday es un evento clave para el [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/23231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=23231"}],"version-history":[{"count":9,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/23231\/revisions"}],"predecessor-version":[{"id":24140,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/23231\/revisions\/24140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/23233"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=23231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=23231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=23231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}