{"id":24328,"date":"2026-03-13T23:26:13","date_gmt":"2026-03-13T23:26:13","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=24328"},"modified":"2026-07-01T20:40:33","modified_gmt":"2026-07-01T20:40:33","slug":"hot-sale-en-colombia","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/hot-sale-en-colombia\/","title":{"rendered":"Hot Sale en Colombia: hasta 30% de incremento en 2026. \u00bfC\u00f3mo prepararse?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24328\" class=\"elementor elementor-24328\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-96d7ed3 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"96d7ed3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8fc3c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c8fc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b>Hot Sale en Colombia<\/b><span style=\"font-weight: 400;\"> se ha convertido en uno de los eventos comerciales m\u00e1s importantes del calendario digital para marcas y retailers. Del 16 al 20 de marzo de 2026, 18 millones de consumidores fueron impactados por la campa\u00f1a, compararon precios y tomaron decisiones de compra m\u00e1s r\u00e1pidas que en cualquier otra \u00e9poca del a\u00f1o. Descubre aqu\u00ed todo sobre las ediciones en 2026.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cbf97c elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"3cbf97c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-50c1aeb e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"50c1aeb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93ce7a6 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"93ce7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El <\/span><b>Hot Sale<\/b><span style=\"font-weight: 400;\"> es uno de los eventos m\u00e1s relevantes del pa\u00eds. <\/span><b>HOTSALE\u00ae<\/b><span style=\"font-weight: 400;\"> es una iniciativa de la<\/span><b> C\u00e1mara Colombiana de Comercio Electr\u00f3nico (CCCE),<\/b><span style=\"font-weight: 400;\"> creada para impulsar las ventas online y fortalecer la confianza de los consumidores al comprar a trav\u00e9s de canales digitales.<\/span><\/p><p><span style=\"font-weight: 400;\">Este evento re\u00fane a algunas de las <\/span><b>marcas m\u00e1s reconocidas y preferidas por los colombianos<\/b><span style=\"font-weight: 400;\">, que participan ofreciendo descuentos exclusivos en m\u00faltiples categor\u00edas de productos y servicios.<\/span><\/p><p><span style=\"font-weight: 400;\">El objetivo principal del <\/span><b>Hot Sale<\/b><span style=\"font-weight: 400;\"> es:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promover el crecimiento del comercio electr\u00f3nico en Colombia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incentivar a los consumidores a comprar online con mayor confianza.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrecer promociones atractivas en categor\u00edas como tecnolog\u00eda, moda, turismo, supermercados y hogar.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A lo largo de los a\u00f1os, el evento ha ganado una gran relevancia dentro del calendario comercial del pa\u00eds, posicion\u00e1ndose como un momento clave para que las empresas impulsen sus ventas digitales y fortalezcan su estrategia omnicanal.<\/span><\/p><p><span style=\"font-weight: 400;\">Sabemos que destacar entre miles de ofertas requiere preparaci\u00f3n, estrategia y una ejecuci\u00f3n impecable. <\/span><b>Aqu\u00ed te compartimos algunas recomendaciones para tomar ventaja:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-ac1876d e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"ac1876d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-791657b jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"791657b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips clave para destacar durante el Hot Sale en Colombia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8214dfb jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8214dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Participar en el Hot Sale no garantiza resultados por s\u00ed solo. Las marcas que logran mayores ventas son aquellas que se preparan y ejecutan estrategias enfocadas en conversi\u00f3n.<\/span><\/p><p><span style=\"font-weight: 400;\">Estas son algunas recomendaciones clave para destacar durante el evento:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06ab45 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c06ab45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Optimiza tu Digital Shelf\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f523c35 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f523c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tu presencia digital debe estar optimizada antes de que comience el evento.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto implica: <\/span><span style=\"font-size: 16px; font-weight: 400;\">Fichas de producto completas, i<\/span><span style=\"font-size: 16px; font-weight: 400;\">m\u00e1genes de alta calidad, d<\/span><span style=\"font-size: 16px; font-weight: 400;\">escripciones optimizadas.<\/span><\/p><p><span style=\"font-weight: 400;\">Un <\/span><b>Digital Shelf optimizado<\/b><span style=\"font-weight: 400;\"> mejora la visibilidad del producto y aumenta las probabilidades de conversi\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d4cc0 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"75d4cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Dise\u00f1a promociones claras y competitivas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d49309 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2d49309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durante el Hot Sale los consumidores comparan precios r\u00e1pidamente.<\/span><\/p><p><span style=\"font-weight: 400;\">Algunas buenas pr\u00e1cticas incluyen: <\/span><span style=\"font-size: 16px; font-weight: 400;\">Descuentos visibles y f\u00e1ciles de entender, o<\/span><span style=\"font-size: 16px; font-weight: 400;\">fertas por limitadas por tiempo, c<\/span><span style=\"font-size: 16px; font-weight: 400;\">ombos o bundles de productos, e<\/span><span style=\"font-size: 16px; font-weight: 400;\">nv\u00edo gratis o beneficios adicionales.<\/span><\/p><p><span style=\"font-weight: 400;\">La clave es comunicar el valor de la oferta de forma inmediata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51835ab jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"51835ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Prepara tu infraestructura tecnol\u00f3gica\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e6046 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"43e6046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nada afecta m\u00e1s las ventas que un sitio lento o ca\u00eddo durante el evento.<\/span><\/p><p><span style=\"font-weight: 400;\">Aspectos clave a considerar: <\/span><span style=\"font-size: 16px; font-weight: 400;\">Velocidad del sitio, c<\/span><span style=\"font-size: 16px; font-weight: 400;\">heckout simplificado, m<\/span><span style=\"font-size: 16px; font-weight: 400;\">\u00e9todos de pago disponibles, o<\/span><span style=\"font-size: 16px; font-weight: 400;\">ptimizaci\u00f3n para dispositivos m\u00f3viles.<\/span><\/p><p><span style=\"font-weight: 400;\">Aseg\u00farate de que tu ecommerce pueda soportar picos de tr\u00e1fico y que el proceso de compra sea r\u00e1pido y sin fricciones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed638b jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9ed638b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Activa campa\u00f1as de marketing digital antes del evento\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074c1d3 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"074c1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El \u00e9xito del Hot Sale comienza antes de que inicie.<\/span><\/p><p><span style=\"font-weight: 400;\">Algunas t\u00e1cticas efectivas incluyen: C<\/span><span style=\"font-size: 16px; font-weight: 400;\">ampa\u00f1as de expectativa en redes sociales, e<\/span><span style=\"font-size: 16px; font-weight: 400;\">mail marketing con ofertas anticipadas, p<\/span><span style=\"font-size: 16px; font-weight: 400;\">ublicidad digital enfocada en productos estrella, r<\/span><span style=\"font-size: 16px; font-weight: 400;\">etargeting para usuarios que visitaron productos.<\/span><\/p><p><span style=\"font-weight: 400;\">El objetivo es <\/span><b>generar intenci\u00f3n de compra antes del evento<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e12a7 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b9e12a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Destaca tus productos m\u00e1s competitivos\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526a6d jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3526a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No todos los productos tienen el mismo potencial durante el Hot Sale.<\/span><\/p><p><span style=\"font-weight: 400;\">Identifica: P<\/span><span style=\"font-size: 16px; font-weight: 400;\">roductos con mayor margen, b<\/span><span style=\"font-size: 16px; font-weight: 400;\">est sellers, a<\/span><span style=\"font-size: 16px; font-weight: 400;\">rt\u00edculos con alto inter\u00e9s de b\u00fasqueda.<\/span><\/p><p><span style=\"font-weight: 400;\">Promocionar estrat\u00e9gicamente estos productos puede marcar una gran diferencia en los resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8e1db92 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"8e1db92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87329e4 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"87329e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados del Hot Sale 2025 y 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c65676 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7c65676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El crecimiento del comercio electr\u00f3nico en Colombia se refleja claramente en los resultados m\u00e1s recientes del evento.<\/span><\/p><p><span style=\"font-weight: 400;\">En la edici\u00f3n realizada entre el 16 y 20 de marzo de 2026, se destac\u00f3:<\/span><\/p><ul><li aria-level=\"1\">M\u00e1s de 80 marcas participantes.<\/li><li aria-level=\"1\">20% de crecimiento en transacciones frente a la edici\u00f3n de marzo 2025.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">M\u00e1s de 130 millones de impactos publicitarios.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">74% de la audiencia correspond\u00eda a mujeres.<\/li><li aria-level=\"1\">M\u00e1s de $31 billones de pesos colombianos <a href=\"https:\/\/www.acis.org.co\/blog\/noticias-2\/resultados-hot-sale-2026-con-pse-7161\" target=\"_blank\" rel=\"noopener\">registr\u00f3 el bot\u00f3n de PSE en pagos y compras<\/a>.<\/li><\/ul><p><b>Respecto a la jornada desarrollada entre el 16 y el 21 de octubre de 2025<\/b><span style=\"font-weight: 400;\">, el Hot Sale registr\u00f3 cifras muy positivas:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incremento del 12,9% en ventas<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e1s de 10 millones de transacciones<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ticket promedio de compra de $150.000<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Los sectores que concentraron la mayor\u00eda de las operaciones fueron:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supermercados<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moda<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turismo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tiendas de alimentos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estaciones de servicio<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Adem\u00e1s, <\/span><b>el 30,8% de las ventas se realizaron a trav\u00e9s de ecommerce<\/b><span style=\"font-weight: 400;\">, lo que demuestra el crecimiento sostenido del canal digital y su importancia dentro del retail colombiano.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d424d65 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d424d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proyecci\u00f3n para Hot Sale\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9337a00 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9337a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Las expectativas para las pr\u00f3ximas ediciones del Hot Sale son a\u00fan m\u00e1s prometedoras. <\/span><span style=\"font-weight: 400;\">Se espera un <\/span><a href=\"https:\/\/forbes.co\/negocios\/primera-temporada-de-descuentos-de-2026-incrementaria-las-ventas-hasta-30\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aumento en ventas de hasta 30% .<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">El aumento en la adopci\u00f3n del comercio electr\u00f3nico, el crecimiento del uso de pagos digitales y la mayor confianza de los consumidores en las compras online indican que <\/span><b>el Hot Sale seguir\u00e1 consolid\u00e1ndose como uno de los eventos m\u00e1s rentables para el ecommerce en Colombia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Para las marcas, esto significa una oportunidad estrat\u00e9gica para:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incrementar ventas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ganar nuevos clientes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fortalecer su posicionamiento digital<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Sin embargo, la competencia tambi\u00e9n ser\u00e1 cada vez mayor, por lo que la <\/span><b>planificaci\u00f3n y la estrategia ser\u00e1n claves para destacar<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133e0cf elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"133e0cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b224e73 jltma-glass-effect-no\" data-id=\"b224e73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf8ed5b jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bf8ed5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres maximizar tus resultados durante el Hot Sale?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199e01d elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"199e01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agenda asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Hot Sale en Colombia se ha convertido en uno de los eventos comerciales m\u00e1s importantes del calendario digital para marcas y retailers. Del 16 al 20 de marzo de 2026, 18 millones de consumidores fueron impactados por la campa\u00f1a, compararon precios y tomaron decisiones de compra m\u00e1s r\u00e1pidas que en cualquier otra \u00e9poca del [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":24335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/24328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=24328"}],"version-history":[{"count":23,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/24328\/revisions"}],"predecessor-version":[{"id":24714,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/24328\/revisions\/24714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/24335"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=24328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=24328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=24328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}