{"id":24680,"date":"2026-06-23T15:26:01","date_gmt":"2026-06-23T15:26:01","guid":{"rendered":"https:\/\/uhurablog.com\/testsite01\/?p=24680"},"modified":"2026-06-23T15:26:52","modified_gmt":"2026-06-23T15:26:52","slug":"como-llevamos-marca-b2b-b2c-roas","status":"publish","type":"post","link":"https:\/\/www.uhuragroup.com\/blog\/como-llevamos-marca-b2b-b2c-roas\/","title":{"rendered":"C\u00f3mo llevamos a una marca B2B \/ B2C de un ROAS de 2,2 a cerrar en 7,13 en ocho meses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24680\" class=\"elementor elementor-24680\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0252f1c e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"0252f1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d14e1 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24d14e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hace m\u00e1s de un a\u00f1o que hacemos equipo con una marca de productos de vidrio en Colombia. Cuando iniciamos, el reto no era solo vender m\u00e1s. Era construir un <\/span><b>sistema de crecimiento integrado<\/b><span style=\"font-weight: 400;\"> para una marca que ya viv\u00eda en la mesa de millones de hogares colombianos. Descubre aqu\u00ed qu\u00e9 hicimos y c\u00f3mo aumentamos su ROAS en ocho meses.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d095613 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"d095613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a902a e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"74a902a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d76529 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7d76529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durante m\u00e1s de 40 a\u00f1os, nuestro cliente, Tienda Cristar, ha dise\u00f1ado y producido copas, vasos, vajillas y complementos de vidrio combinando calidad, dise\u00f1o y durabilidad, y hoy son el coraz\u00f3n de la mesa colombiana.<\/span><\/p><p><span style=\"font-weight: 400;\">Cuando llegamos a conocer su ecosistema digital, encontramos algo que suele ocurrir en muchas marcas con historia: <\/span><b>un potencial de crecimiento enorme esperando ser activado.<\/b><span style=\"font-weight: 400;\"> El objetivo del negocio era claro: elevar el performance digital para que contribuyera activamente al cumplimiento de las metas comerciales.<\/span><\/p><p><span style=\"font-weight: 400;\">Pero, \u00bfc\u00f3mo fuimos alineando la estrategia digital para lograrlo? Aqu\u00ed te cuento m\u00e1s:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eac860 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"6eac860\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c04958f jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c04958f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paso a paso del dise\u00f1o del sistema de crecimiento para Tienda Cristar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85aa149 jltma-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"85aa149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"355\" src=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-768x355.webp\" class=\"attachment-medium_large size-medium_large wp-image-22226\" alt=\"\" srcset=\"https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-768x355.webp 768w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-300x139.webp 300w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-1024x473.webp 1024w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-1536x709.webp 1536w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-2048x945.webp 2048w, https:\/\/uhurablog.com\/wp-content\/uploads\/2025\/05\/cristar-nadir-resultados-uhura-scaled.webp 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e736dcf jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e736dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En nuestra misi\u00f3n, mejorar el performance digital era parte esencial de la meta; por ello, decidimos dise\u00f1ar un <\/span><b>sistema de crecimiento integrado <\/b><span style=\"font-weight: 400;\">que abarc\u00f3 <\/span><b>todos los canales clave<\/b><span style=\"font-weight: 400;\"> para maximizar su impacto. Implementamos acciones en <\/span><b>el eCommerce, redes sociales, email marketing, SEM y SEO<\/b><span style=\"font-weight: 400;\">, asegurando una ejecuci\u00f3n coordinada y orientada a resultados.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">En resumen, el paso a paso para construir las bases de ese sistema fue:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entender su ecosistema digital: <\/b><span style=\"font-weight: 400;\">Lo primero que hicimos fue escuchar al negocio y leerlo en los datos. Auditamos cada canal (el ecommerce, las campa\u00f1as activas, el email, el SEO) para entender en qu\u00e9 nivel de madurez estaba cada uno y cu\u00e1l era el mayor cuello de botella.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dise\u00f1ar la ruta hacia el crecimiento:<\/b><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Con el diagn\u00f3stico en mano, dise\u00f1amos la arquitectura completa del ecosistema. Definimos qu\u00e9 rol deb\u00eda cumplir cada canal, c\u00f3mo se conectaban entre s\u00ed y construimos un forecast de inversi\u00f3n con proyecci\u00f3n de funnel desde la impresi\u00f3n hasta el ROI.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Definir el m\u00e9todo de adquisici\u00f3n: <\/b><span style=\"font-weight: 400;\">\u00a0Para atraer a los compradores correctos, construimos el m\u00e9todo de captaci\u00f3n con un criterio central: no m\u00e1s alcance por alcance, sino impacto con precisi\u00f3n. Eso signific\u00f3 redefinir audiencias, afinar los mensajes por canal e intenci\u00f3n, y optimizar las campa\u00f1as semana a semana con base en datos reales.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Construir la t\u00e1ctica para retener: <\/b><span style=\"font-weight: 400;\">Captar un cliente nuevo es costoso. Que ese cliente vuelva es donde est\u00e1 la rentabilidad real. Dise\u00f1amos los flujos de email con journeys automatizados conectados a la data del negocio y activamos el contenido en redes como un canal de relaci\u00f3n, no solo de visibilidad.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analizar la data y ajustar decisiones:<\/b><span style=\"font-weight: 400;\"> Todo el sistema estaba dise\u00f1ado para aprender. Cada campa\u00f1a, cada flujo de email, cada ajuste de puja alimentaba un ciclo de inteligencia que hac\u00eda las pr\u00f3ximas decisiones m\u00e1s precisas.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Nunca llegamos con soluciones predise\u00f1adas. Primero entendimos d\u00f3nde estaba el negocio en digital, luego trazamos una ruta y, finalmente, ejecutamos con orden y precisi\u00f3n.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50300db e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"50300db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee2db9 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bee2db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un sistema de crecimiento: canales integrados + resultados tangibles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336a75c jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"336a75c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A medida que avanzamos en el dise\u00f1o y desarrollo del sistema de crecimiento para Tienda Cristar, fuimos unificando estrategias y optimizando cada canal. Para ello, aplicamos accionables en cada frente:<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>eCommerce<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Soporte, UX y optimizaci\u00f3n de conversi\u00f3n en Shopify. Navegaci\u00f3n m\u00e1s intuitiva, menos fricci\u00f3n.<\/span><\/p><ul><li aria-level=\"1\"><b>SEO &amp; SEM<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">SEO t\u00e9cnico, onpage y blog. Campa\u00f1as para captar nuevos compradores y subir el ticket medio.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Email marketing<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Journeys automatizados, copywriting estrat\u00e9gico y env\u00edos peri\u00f3dicos conectados a data de negocio.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Redes sociales<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Contenido para aumentar alcance y engagement. Meta, Google y TikTok con roles diferenciados.<\/span><\/p><p><span style=\"font-weight: 400;\">Al integrar los canales y enfocarnos en el crecimiento, logramos resultados destacables como:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0da0f22 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"0da0f22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55811c4 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside jltma-glass-effect-no elementor-widget elementor-widget-slides\" data-id=\"55811c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-b74bdc5 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><h3 class=\"elementor-slide-heading\">7,13 ROAS logrado<\/h3><p class=\"elementor-slide-description\">Comenzamos con ROAS de 2,2 y en 8 meses logramos un crecimiento del 224%<\/p><\/div><\/div><\/div><div class=\"elementor-repeater-item-31fbe0a swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><h3 class=\"elementor-slide-heading\">2,53 ROI<\/h3><p class=\"elementor-slide-description\">Al liderar la estrategia creativa, org\u00e1nica, de email y pagada. Nuestro ROI es dos veces m\u00e1s \u00f3ptimo. Mejora mes a mes. <\/p><\/div><\/div><\/div><div class=\"elementor-repeater-item-e3144fa swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><h3 class=\"elementor-slide-heading\">167 GAP<\/h3><p class=\"elementor-slide-description\">Respecto a la meta del a\u00f1o 2026, vamos un 67% por encima del cumplimiento. \n<\/p><\/div><\/div><\/div><div class=\"elementor-repeater-item-7be532b swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><h3 class=\"elementor-slide-heading\">30% de crecimiento<\/h3><p class=\"elementor-slide-description\">En ventas netas durante el Q1 de 2025. \n<\/p><\/div><\/div><\/div><div class=\"elementor-repeater-item-e6d83c7 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><h3 class=\"elementor-slide-heading\">43%  de aumento<\/h3><p class=\"elementor-slide-description\">De los pedidos en el Q1 de 2025.\n<\/p><\/div><\/div><\/div><div class=\"elementor-repeater-item-5bd2aea swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><h3 class=\"elementor-slide-heading\">+50% de aumento<\/h3><p class=\"elementor-slide-description\">En pedidos atribuidos al canal de email marketing tras la optimizaci\u00f3n de journeys.\n<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eee99a9 e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"eee99a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47835f9 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"47835f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u201cDise\u00f1amos un sistema donde cada canal sabe cu\u00e1l es su trabajo, cu\u00e1ndo entrar y a qui\u00e9n hablarle. Siempre con decisiones basada en datos, porque los n\u00fameros no mienten\u201d.\u00a0<\/span><\/i><\/p><p><strong><i>Camilo V\u00e9lez, Director de Growth Marketing en Uhura.<\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beeba8a e-ecs-flex e-flex e-con-boxed jltma-glass-effect-no e-con e-parent\" data-id=\"beeba8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a65f13 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2a65f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo que siempre necesit\u00f3 <a href=\"https:\/\/tienda.cristar.com.co\/\" target=\"_blank\" rel=\"noopener\">Tienda Cristar<\/a> fue un sistema a la altura de su historia. Uno que conectara cada canal, que hablara con claridad a cada tipo de comprador, y que mejorara con el tiempo en lugar de repetir los mismos errores.<\/span><\/p><p><span style=\"font-weight: 400;\">Lo que m\u00e1s nos queda de este proceso no son los n\u00fameros, sino ser parte del crecimiento y ver c\u00f3mo un ecosistema con grandes oportunidades sigue aprendiendo y optimizando con l\u00f3gica, con datos y con intenci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60f98c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"60f98c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d3c5ae jltma-glass-effect-no\" data-id=\"9d3c5ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d4239 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"69d4239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Si crees que tu negocio necesita crecer de forma rentable, es hora de construir tu propio sistema.\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401b93e elementor-align-center jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"401b93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contacto\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Agenda asesor\u00eda<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hace m\u00e1s de un a\u00f1o que hacemos equipo con una marca de productos de vidrio en Colombia. Cuando iniciamos, el reto no era solo vender m\u00e1s. Era construir un sistema de crecimiento integrado para una marca que ya viv\u00eda en la mesa de millones de hogares colombianos. Descubre aqu\u00ed qu\u00e9 hicimos y c\u00f3mo aumentamos su [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":24697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sincategoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/24680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/comments?post=24680"}],"version-history":[{"count":20,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/24680\/revisions"}],"predecessor-version":[{"id":24701,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/posts\/24680\/revisions\/24701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media\/24697"}],"wp:attachment":[{"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/media?parent=24680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/categories?post=24680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uhuragroup.com\/blog\/wp-json\/wp\/v2\/tags?post=24680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}